Head of Paid Media

ZoomInfo Technologies LLC•Waltham, MA

9h•Hybrid

About The Position

We are seeking a Senior Director to build and scale Paid Media at ZoomInfo. This leader will take our strong B2B foundation and elevate it with a consumer-grade growth mindset inclusive of rapid experimentation, creative rigor, audience-first activation, and operational excellence. This is a builder role. You will establish the operating system for how paid channels run, drive significantly higher testing velocity, and transform how we execute performance marketing in a modern, iterative, high-output way. If you love fast cycles, love learning from data, and know how to push channel teams to think like B2C growth operators, this role is for you.

Requirements

8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition
Proven ability to build high-velocity testing systems and drive rapid experimentation
Deep channel mastery with a creative sensibility and performance mindset
Experience building frameworks, processes, and centralized standards
Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners

Nice To Haves

Experience across both B2B and B2C environments strongly preferred

Responsibilities

Paid Media Strategy & Execution
Own all paid channels: Search Paid Social Display / Programmatic Review sites Retargeting Emerging platforms
Apply a B2C growth lens: High-volume creative testing Micro-segmented audiences Fast, iterative experimentation Continuous message and offer variation
Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing
Build channel playbooks and standards that raise execution quality across the organization
Experimentation & Testing Velocity
Build a central experimentation engine for Paid Media
Define clear processes for: Hypothesis creation Test design QA & launch Rapid measurement Scale-or-kill decisions
Increase testing velocity across creative, landing pages, audiences, offers, and channels
Reduce friction by introducing templates, modular workflows, and streamlined approvals
Champion the use of GenAI (e.g., Claude, ChatGPT, and other emerging tools) to transform paid media execution—enabling personalization at scale, rapid creative iteration, and AI-augmented decision-making.
Pioneer new AI-driven strategies across targeting, messaging, platform management, and optimization to increase velocity, efficiency, and channel performance.
Paid Media Frameworks
Create and maintain the operating model for paid media execution: Campaign templates QA checklists Naming/taxonomy standards Routing & setup guidelines
Bring consistency and quality across segments, regions, and teams
Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality