Head of Paid Acquisition

Electrolux Group•Stockholm, ME

2d•Hybrid

About The Position

As we scale our growth ambition across EMEA, we are looking for a Head Paid Acquisition to define and execute the company’s growth marketing strategy across the full customer lifecycle—from awareness and acquisition to activation, retention, and revenue expansion. This is a hands-on, high-impact role for a growth leader who thrives at the intersection of strategy, data, and execution, and who knows how to turn performance marketing into a durable growth engine. This role blends strategic thinking, analytical depth, and cross‑functional leadership to accelerate sustainable business growth.

Requirements

Extensive experience in paid acquisition / performance marketing, with leadership at scale
Proven track record driving measurable growth in B2B or B2C environments.
Experience driving growth in complex, multi-market environment
Deep analytical expertise with the ability to turn data into clear strategic decisions
Strong strategic mindset, balanced with hands-on execution credibility
A true growth mindset — curious, experimental, resilient, and continuously learning
Strong leadership and stakeholder influence abilities.
Excellent analytical skills with proficiency in data tools

Responsibilities

Identifying, testing, and scaling high-performing acquisition channels (paid media, organic, SEO, partnerships, referral).
Optimizing user and buyer journeys across all touchpoints.
Overseeing budgets, forecasting, pacing, and performance reporting across all paid channels.
Establishing a rigorous A/B and multivariate testing roadmap (creative, landing pages, audiences, bidding, offers).
Implementing processes for continuous optimization of CAC, LTV/CAC ratio, ROAS, and yield across funnel stages.
Conducting deep user, market, and competitive analyses to uncover growth opportunities.
Making data‑driven recommendations to shape product roadmaps and marketing decisions.
Defining and owning the global paid acquisition strategy across channels including Search, Social, Display, Video, Programmatic, Affiliates, and emerging channels.
Developing a scalable growth marketing framework that aligns with company objectives and measurement frameworks.
Building, mentoring, and inspiring a high‑performing acquisition team.
Partnering with multiple functions such as country marketing leads, central marketing teams, and product marketing.
Ensuring close strategic and functional alignment with the DTC function to drive profitable growth through daily, weekly, and monthly monitoring of key commercial metrics and profitability levels.
Collaborating with the Analytics and Effectiveness teams on dashboards, attribution models, and measurement frameworks.
Working with Creative and Brand teams to develop high‑performing concepts and ensure consistent messaging across channels.
Ensuring tracking accuracy, data hygiene, and compliance (GDPR, CCPA, consent policies).