Head of Paid Social

Buyerlink • American Fork, UT

2d • Onsite

About The Position

This role is focused on paid social. We’re looking for a results-driven, hands-on growth leader to own and scale our Paid Social programs. As the Head of Paid Social, you’ll be responsible for driving customer acquisition and high-quality lead generation across our home services portfolio (e.g., home remodeling, roofing, window replacement), with Paid Social at the center of our growth strategy. You’ll oversee an annual media budget exceeding $25M, with a mandate to significantly accelerate performance across paid social and native channels. In parallel, you’ll play a critical role in launching and scaling a new business vertical that will rely heavily on Paid Social to fuel its market entry and long-term growth. This role blends strategic ownership with deep, hands-on leadership—setting the vision for growth marketing while remaining close to the data, platforms, and creative that drive results. This is an in-person role based in our American Fork, UT office , reporting directly to the CMO. You’ll begin with 2 direct reports and will be responsible for scaling the team in alignment with our aggressive growth plans. This role sits at the epicenter of growth for our home services business, driving the audience acquisition strategies that power increasing client demand.

Requirements

• 8-12+ years of experience in performance or growth marketing, with deep expertise in Paid Social.
• Proven success owning and scaling multi-million dollar paid media budgets.
• Strong background in high-volume lead generation, ideally within home services or similar performance-driven verticals.
• A fast-moving, adaptable leader who thrives in dynamic environments and embraces experimentation, rapid iteration, and change.
• Highly analytical, with experience optimizing for CPL, lead volume, and lead quality.
• Comfortable staying hands-on in platforms like Meta Ads, TikTok Ads, YouTube, and other Paid Social tools when needed.
• Experienced using AI-driven creative and performance tools to produce and scale high-performing ad assets.
• BS/BA in Marketing or Business required

Nice To Haves

• MBA a plus.

Responsibilities

• Own & Evolve the Paid Social Growth Strategy
• Drive Channel Performance & Innovation
• Lead, Mentor & Scale a High-Performing Team
• Executive Reporting & Insights

Benefits

• Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
• Join forces with our diverse Global Community and connect with team members from all over the world.
• We offer a comprehensive extended health benefits package to ensure your total well-being.
• We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
• Enjoy delectable, complimentary lunches, and participate in exciting team events in-office

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level