Head of Paid Acquisition

Lower•Austin, TX

15d•Remote

About The Position

Here at Lower , we believe homeownership is the key to building wealth , and we’re making it easier and more accessible than ever. As a mission-driven fintech , we simplify the home-buying process through cutting-edge technology and a seamless customer experience . With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9) , we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger. Job Description: We’re looking for a player-coach performance marketer who can build, operate, and scale Lower’s paid acquisition engine. This role sits at the center of marketing, sales, and data—and directly influences the volume, quality, and economics of the leads that drive our business. You’ll manage a small, high-performing team while staying hands-on with the work that matters: optimizing Paid Search campaigns, improving landing-page performance, guiding CRO experimentation, and running disciplined channel tests. Your mandate is to scale what already works, turn early-stage channels into predictable engines, and test new opportunities that broaden and strengthen Lower’s performance marketing mix. You must be equally comfortable setting strategy—shaping the roadmap, allocating budget, and aligning cross-functional partners—as you are executing deeply: diagnosing performance issues, optimizing campaigns, and building the systems and processes needed to support scale. This role is ideal for a rising leader who thrives in the details today and grows into broader leadership as the company expands.

Requirements

8+ years of experience in performance marketing with deep Paid Search expertise in competitive, high-intent categories (mortgage, fintech, proptech, insurance, banking, or lead-gen).
Proven track record of driving measurable growth and improving unit economics through disciplined experimentation and optimization.
Analytical and data-driven: fluent in performance metrics, attribution, and funnel optimization.
Hands-on operator with the strategic acumen to scale a team and systems as the business grows.
Collaborative leader who thrives in cross-functional environments—comfortable working with Sales, Data, and Product to align on shared KPIs.
Strong communicator who can distill complex performance narratives into actionable insights for executive stakeholders.
Experience managing agencies, internal teams, and vendors.
Thrives in a builder environment where you need to create structure, prioritize ruthlessly, and operate with urgency.
High integrity, ownership mindset, and bias towards action.

Nice To Haves

Familiarity with offline or operations-heavy channels is a strong plus (eg. Direct Mail, Lead Buying).

Responsibilities

Own paid acquisition strategy and execution for Lower, driving high-quality lead generation through established and new paid channels.
Oversee day-to-day channel management: spend pacing, KPI tracking, vendor performance, creative testing, and optimization.
Budget allocation: make data-driven decisions to maximize ROI and pipeline impact, balancing efficiency with growth.
Lead and grow the team: manage channel leads, hire and develop talent as we scale.
Project prioritization: identify the highest-leverage opportunities and focus on the work that will drive the greatest business impact—balancing short-term results with long-term capability building.
Reporting and analytics: define and track key performance metrics; deliver actionable insights to senior leadership through weekly, and monthly reporting cadences.
Channel expansion: build a roadmap for testing new channels, prioritizing based on scale potential and unit economics.
Cross-functional collaboration: work closely with Sales, Product, and Data to align marketing capacity with sales capacity and close the feedback loop on lead quality.
Vendor management: own relationships with lead providers and marketing technology vendors; evaluate new technologies to improve performance, automation, and insights.

Benefits

Impact: You’ll shape how we acquire customers across Lower and Movoto, driving a direct impact on revenue and company growth.
Autonomy: This is a rare opportunity to build the paid acquisition function from the ground up, backed by leadership that understands performance marketing’s strategic value.
Growth: As we scale rapidly, you’ll have significant headroom to expand scope, budget, and team.
Mission: Help more people achieve homeownership—one of the most important milestones in life.

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