[REMOTE] Senior Paid Acquisition Specialist

WKND Investments•Sacramento, CA

4d•Remote

About The Position

Join a High-Performance Startup Focused on Building the Future of AI-Driven Paid Acquisition Performance Marketing At WKND, we’re not just another agency—we’re shaping a tech-driven future where AI-powered solutions revolutionize how brands acquire and retain customers. While we currently excel as a performance marketing and creative strategy firm, our long-term vision is to develop scalable software platforms that help eCommerce brands maximize their growth, profitability, and brand loyalty. We don’t follow trends—we create them. Our approach is anchored in speed, innovation, and execution at the highest level, redefining performance and retention marketing in an ever-evolving digital landscape. Relentless Pursuit of Excellence At WKND, excellence isn’t optional—it’s our standard. We have cultivated a performance-first culture where outcomes reign supreme. Whether it takes three hours or three hundred, our goal remains the same: deliver world-class results with a tangible impact. Every team member is empowered to think critically, act decisively, and solve complex problems at scale. This is not a place for those seeking routine—it’s for those who thrive under pressure and are driven by transformative outcomes. Innovation at Speed We exist to outpace the speed of innovation in our industry. WKND’s work culture is defined by accountability, speed, and a commitment to continuous improvement. We don’t just meet expectations—we exceed them. By leveraging advanced AI and automation, we craft data-driven marketing strategies that deliver measurable ROI for our clients while setting new standards in acquisition and retention. Uncompromising Standards Our team acts with a founder’s mentality—taking full ownership of their work and upholding exceptionally high standards. Collaboration, precision, and simplicity fuel our execution. Every process we design is built to scale without unnecessary complexity, ensuring each solution is as potent as it is elegant. Customer-Centric Mission Our clients’ success is our driving force. We are obsessed with creating exceptional experiences that empower global DTC brands to attract, convert, and retain customers at scale. From high-performing ad campaigns and creative iterations to AI-driven marketing solutions, we’re laser-focused on delivering strategies that surpass expectations and fuel sustained growth. Visionary Thinking At WKND, we don’t just look at where marketing stands today—we anticipate where it’s going tomorrow. We operate with a forward-thinking mindset, exploring how AI and emerging tech will reshape both acquisition and retention strategies over the next decade. Join us in laying the foundation for the future of eCommerce growth. This is your chance to be part of a team where excellence is non-negotiable, and rewards are directly tied to performance. If you’re ready to tackle challenges, push boundaries, and define the future of data-driven marketing, WKND is where you belong. We don’t just aim to compete—we aim to lead. The Power of Communication At WKND, clear, proactive communication is the backbone of our high-performance culture. We believe in staying ahead of potential issues rather than reacting after problems arise. By sharing insights, challenges, and wins early and often, we maintain transparency, solve complex problems faster, and keep our teams fully aligned. This approach fosters accountability not just within individual departments but across the entire organization—everyone owns their deliverables while working cohesively toward common objectives. As a consultative expert, you will bridge the gap between our internal strategies and our external partners’ growth initiatives and business goals. This involves active listening—genuinely hearing and understanding each stakeholder’s perspective, then offering thoughtful recommendations that drive both short-term impact and long-term success. By practicing intentional thought partnership and close collaboration, you’ll build strong, trusting relationships that ensure our clients feel heard, supported, and set up for success. Ultimately, this culture of open dialogue and empathy elevates everyone’s contributions—enabling us to deliver world-class outcomes at speed. As a Paid Acquisition Specialist, you will be responsible for designing, launching, and optimizing paid media campaigns across multiple channels—think Facebook, Instagram, Google, TikTok, and emerging ad platforms. You’ll work closely with cross-functional teams, including Creative, Data Analysis, and Client Strategy, to ensure every campaign aligns with client objectives while driving measurable performance. Your mission will be to analyze, optimize, and scale ad accounts with monthly budgets ranging from $100k–$1M? WKND —the fastest-growing Direct-to-Consumer (DTC) Digital Marketing Agency in the USA—is seeking a Paid Acquisition Specialist to drive exponential growth and success for our diverse portfolio of clients. Your proficiency in campaign management, data analysis, and rapid testing will be essential in scaling our clients’ customer acquisition efforts. If you thrive in a fast-paced environment and love turning data into actionable insights, this is your chance to make a significant impact.

Requirements

5+ Years of Experience in Paid Media
Proven track record managing performance marketing campaigns in a Digital Marketing or eCommerce environment.
Hands-On Platform Expertise
Proficiency in Meta Ads, Google Ads, TikTok Ads, and/or other platforms relevant to DTC brands.
Strong Analytical Skills
Comfortable interpreting complex datasets, running A/B tests, and deriving actionable insights.
Budget & Forecasting Experience
Demonstrated ability to manage and optimize six-figure monthly ad spends effectively.
Compliance & Best Practices
Familiarity with key advertising policies (e.g., Facebook Advertising Policies, Google Ads guidelines) and privacy regulations (GDPR, CCPA).
Adaptability & Speed
Skilled in juggling multiple campaigns and priorities without compromising quality.

Nice To Haves

Experience with eCommerce brands or direct-to-consumer (DTC) markets.
Familiarity with AI-based campaign management or predictive analytics.
Basic understanding of HTML/CSS for landing page optimization or pixel troubleshooting.

Responsibilities

Plan, execute, and optimize and scale paid campaigns on platforms such as Facebook Ads, Google Ads, TikTok, and LinkedIn.
Ensure accurate audience targeting, segmentation, and creative alignment.
Collaborate with the Creative team to develop compelling ad visuals and copy.
Achieve 90%+ of Client Revenue and Spend Targets (Growth Atlas Ai)
Ensure campaign budgets and performance align closely with client goals.
Collaborate with cross-functional teams (Creative, Data, Retention) to refine tactics and unify execution.
Monitor campaign KPIs such as CPA, ROAS, CTR, and conversion rates.
Perform A/B testing on creatives, audience segments, and bidding strategies to maximize returns.
Regularly analyze performance data and propose actionable recommendations for optimization.
Provide performance data and recommendations to the Creative Team for upcoming ad iterations.
Experiment with audiences, creatives, landing pages, and offers to drive incremental improvements weekly.
Allocate and manage ad spend across channels to achieve client objectives and ROI targets.
Provide accurate forecasts and performance projections to internal stakeholders and clients.
Generate regular campaign performance reports.
Present insights and recommendations to clients and internal teams in a clear, data-driven manner.
Present insights, review KPIs, and propose strategic pivots as needed.
Keep stakeholders informed about campaign performance, key milestones, and optimization plans.
Coordinate with Design, Copywriting, and Retention teams to ensure a cohesive customer journey across all touchpoints.
Maintain open communication with the Data Analysis team for deeper insights into user behavior and campaign performance.