Growth Marketer, Paid Acquisition

BookBub•Cambridge, MA

3d•$75,000 - $115,000•Hybrid

About The Position

Pubmark, the parent company of the BookBub and Chirp brands, is looking for a performance-oriented digital marketer with 2+ years of experience to join our Growth marketing team. You will own the customer acquisition strategy, implementation, optimization, and reporting for various digital marketing channels. You understand the consumer journey and love testing new ads, audiences, and landing pages to continuously improve performance. Additionally, you’re comfortable with achieving ambitious goals and taking ownership of our marketing approach and results. Here’s an example of what someone can expect to accomplish in their first year: Manage and optimize paid marketing channels including targeting, bidding, budgeting, account structure, etc. Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings Create and optimize ads; write headlines and copy, and collaborate with our design team on images to improve channel performance Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally in a variety of settings Design and execute conversion optimization tests across our digital experience Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization

Requirements

2+ years of professional experience in growth or performance marketing at a consumer, high-growth company or performance agency
Demonstrated knowledge of at least two paid media platforms (e.g. Google Ads, Meta Ads, TikTok Ads, Pinterest Ads), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
Excellent analytical skills, ability to analyze and interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
Experience working with web analytics, A/B testing tools, and ad tracking
Meticulous attention to detail
Ability to learn quickly and willingness to take on new challenges
A growth mindset and excitement to expand your scope as the company grows
Excellent communication and project management skills; ability to work seamlessly in a team environment

Responsibilities

Manage and optimize paid marketing channels including targeting, bidding, budgeting, account structure, etc.
Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms
Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
Create and optimize ads; write headlines and copy, and collaborate with our design team on images to improve channel performance
Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally in a variety of settings
Design and execute conversion optimization tests across our digital experience
Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization