Senior Growth Marketer

Yendo•San Francisco, CA

1d•Remote

About The Position

Yendo is seeking a skilled Growth Marketer to join our expanding team and play a key role in scaling our paid acquisition program. This role will be intensely focused on the daily optimization of our paid channels and campaigns. You'll be part of a Growth pod that includes Marketing, Product, Design and Engineering. The pod's singular focus is to grow the number of Yendo cardholders. Our mission this year is significant customer base growth at an efficient CPA. The ideal candidate will be an expert in data-driven growth marketing, with extensive experience in leading early-stage acquisition initiatives. Prior fintech experience is a huge plus. You'll have a proven ability to optimize campaigns, and collaborate effectively with Product, Customer Success, Data Science, and other teams. We’re still in the early stages, so the opportunity is massive and you’ll help lead the charge here with a high degree of autonomy and responsibility.

Requirements

Data-driven decision making with the ability to triangulate across different datasets

Nice To Haves

Prior fintech experience is a huge plus.
Experience working in a restricted category (financial services, housing, etc.) on paid channels is a plus.
SQL proficiency a plus

Responsibilities

Develop and execute multi-channel growth strategies through paid acquisition
Experience testing and scaling into nascent paid acquisition channels
Own marketing campaign execution from ideation to launch, partnering with internal teams (Design, Product, Engineering and Data) to deliver performance-driven campaigns focused on efficient growth
Conduct A/B testing across creatives and landing pages to maximize conversion rates and reduce CAC
Manage campaign asset development, working closely with Design partners
Track, optimize and report on key marketing metrics, including CAC, ROAS, and CVRs across the funnel
Leverage analytics tools like Metabase, GA4 and Rockerbox to measure campaign effectiveness and uncover growth opportunities.
Provide regular performance reports and actionable insights to internal teams