Head of NAM Retail, Citigold and Citi Private Client Marketing

Citi • New York, NY

36d

About The Position

Manage overall Acquisition Marketing expense and Contra, ensuring campaign CPAs and Contra remain within targets, and oversee the annual plan from both acquisition and customer engagement perspectives. Extensive experience in marketing leadership within financial services, with a strong focus on retail banking, wealth management, and private banking. Proven track record of success in developing and executing client acquisition, engagement, and loyalty strategies across diverse segments, driving significant revenue impact and strategic accountability. Exceptional leadership capabilities with extensive experience managing large, complex, cross-functional teams and initiatives within a global organization. Deep expertise in omni-channel marketing, performance marketing, content strategy, and client segmentation, particularly within the HNW client space. Strong understanding of the competitive landscape and proven ability to innovate and differentiate. Outstanding partnership and collaboration skills, with a demonstrated ability to influence and align diverse senior stakeholders. Robust understanding of risk and control frameworks within a highly regulated environment. Bachelor's degree required; Master's degree in Marketing, Business Administration, or a related field strongly preferred.

Requirements

• Extensive experience in marketing leadership within financial services, with a strong focus on retail banking, wealth management, and private banking.
• Proven track record of success in developing and executing client acquisition, engagement, and loyalty strategies across diverse segments, driving significant revenue impact and strategic accountability.
• Exceptional leadership capabilities with extensive experience managing large, complex, cross-functional teams and initiatives within a global organization.
• Deep expertise in omni-channel marketing, performance marketing, content strategy, and client segmentation, particularly within the HNW client space.
• Strong understanding of the competitive landscape and proven ability to innovate and differentiate.
• Outstanding partnership and collaboration skills, with a demonstrated ability to influence and align diverse senior stakeholders.
• Robust understanding of risk and control frameworks within a highly regulated environment.
• Bachelor's degree required

Nice To Haves

• Master's degree in Marketing, Business Administration, or a related field strongly preferred.

Responsibilities

• Ensure brand consistency and differentiated client experiences through compelling offers and products for targeted customer base.
• Performance Measurement & Optimization: Manage critical third-party responsibilities, including agency relationships.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager