Head of Marketing
About The Position
Founded in 1999, WorldWinner develops and operates competitive games of skill with real cash prizes under the WorldWinner consumer brand and in partnership with leading Sports Gaming Entertainment company FanDuel under the FanDuel Faceoff name. WorldWinner is the most recognized and trusted skill games technology platform and brand for players who want to Play to Win. We bring games to the world that inspire people to play for more. With over 20 challenging games where the outcome is dependent on player skills versus chance across a content library spanning classic card games to casual favorites to retro arcade games, WorldWinner has something for every gamer. Backed by Platinum Equity and strategic investors, we are building the next phase of our platform on mobile and beyond. We are seeking a commercially minded, strategically rigorous Head of Marketing to professionalize, structure, and scale our marketing function into a disciplined, data-driven growth engine.
Requirements
- 8–12 years of experience in growth, performance marketing, or marketing leadership roles.
- Proven experience professionalizing or scaling a marketing function.
- Deep fluency in LTV/CAC, cohort analysis, and payback modeling.
- Hands-on experience managing multi-million-dollar acquisition budgets across Google, Meta, and other paid channels.
- Strong CRM/lifecycle ownership experience in mobile, gaming, or consumer tech environments.
- Demonstrated team leadership and organizational design experience.
- Excellent analytical, communication, and executive presentation skills.
- Experience operating in EBITDA-focused environments.
Nice To Haves
- Background in skill gaming, mobile gaming, or adjacent competitive categories.
Responsibilities
- Performance Marketing Leadership: Own paid acquisition strategy across Google, Meta, TikTok, affiliates, display, and other emerging channels. Standardize creative testing frameworks, bring rigor to spend allocation and payback modeling, and shift from channel optimization to portfolio management.
- CRM & Lifecycle Strategy: Define lifecycle stages and segmentation models. Build structured retention playbooks, design promotional and tournament calendars tied to revenue goals, and improve personalization across email, push, in-app messaging, and SMS to increase player LTV.
- Brand & Positioning: Clarify WorldWinner’s positioning in the skill-based real money category. Align creative messaging, acquisition strategy, and product experience. Establish consistent brand voice and guidelines.
- Analytics & Reporting: Work closely to analytics to develop dashboards and reporting frameworks that translate complex data into clear business insights. Partner with Finance to ensure disciplined ROI measurement and forecasting.
- Team Leadership: Assess and evolve team structure, introduce clear accountability and KPIs, mentor high-potential marketers, and hire selectively to fill capability gaps. Build a culture of ownership and performance transparency.
Benefits
- Exciting, creative, and fun industry where you can make a measurable impact.
- Collaborative and inclusive work environment.
- Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options.
- 5% company 401(k) match with immediate vesting.
- Generous time off and flexible hours to support work-life balance.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
