Head of Marketing

Tidepool•Palo Alto, CA

6d•Remote

About The Position

The Head of Marketing reports to the CEO and serves as a member of Tidepool’s leadership team, responsible for driving growth and narrative alignment. You will focus on three key objectives: Storytelling & Brand Positioning: Capitalize on Tidepool’s unique position in our market as a nonprofit by leveraging customer case studies, device partnerships, and direct patient stories to generate mission-aligned content that drives both fundraising and customer acquisition. Demand Generation: Build and execute a robust demand generation engine across web, email, digital, and product channels to fuel new customer acquisition, retention, and upsell opportunities. Strategic Alignment & Focus: Prioritize marketing resources in alignment with Product, Sales, Clinic Success, Fundraising, and Regulatory stakeholders to ensure all channels operate at peak efficiency for Tidepool’s mission.

Requirements

7+ years of progressive marketing experience, with a specific focus on digital growth and leadership.
Proven track record of building demand generation programs that drive measurable revenue or user growth.
Exceptional ability to synthesize complex technical and clinical concepts into simple, persuasive storytelling.
Experience leading remote teams and operating as a peer partner to Product and Sales leadership.

Nice To Haves

Experience in SaaS, healthtech, or a regulated digital health environment.
Comfort operating in a mission-driven or nonprofit context while maintaining commercial rigor.

Responsibilities

Drive Demand & Pipeline: Design and execute a full-funnel demand generation strategy for Tidepool+ (SaaS) that translates directly to discovery calls, pipeline growth, and health system adoption. This role owns marketing’s contribution to pipeline, adoption, and utilization outcomes for Tidepool+.
Own the Narrative: Translate complex clinical workflows and product capabilities for Tidepool Loop, Tidepool+, the Tidepool Big Data Donation Project, and other core initiatives into clear, credible messaging that resonates with health systems, donors, and the diabetes community.
Enable Sales & Success: Equip the Sales and Clinic Success teams with high-quality, high-impact enablement materials, competitive context, and messaging to close deals and drive utilization.
Build for Scale: Design and implement repeatable systems, processes, and operating cadence that allow marketing programs to scale predictably and sustainably.
Manage the Marketing Calendar and Roadmap: Maintain a transparent marketing calendar and roadmap; ruthlessly prioritize initiatives that map to measurable business outcomes.
Content and Community Engagement: Oversee a robust content strategy, including social media, email marketing, webinars, and events.
Ensure Compliance: Partner with Regulatory and Clinical teams to ensure all external messaging is accurate, compliant, and FDA-appropriate. Exercise strong judgment in balancing clarity, speed, and regulatory responsibility in a regulated healthcare environment.
Optimize Performance: Establish specific KPIs for every campaign; use data to iterate on lifecycle emails, webinars, and content journeys to improve conversion rates.
Manage the Marketing Team: Lead, develop, and scale an existing marketing team of experienced individual contributors spanning content, communications, and product marketing.