Head of Marketing

Aeropay

9h•Hybrid

About The Position

We are hiring a Head of Marketing to build and scale a revenue-aligned marketing engine across B2B, B2B2C and emerging consumer initiatives. This role will partner closely with the Head of Revenue and CEO to refine positioning, ICPs, support vertical GTM strategy and translate commercial priorities into measurable marketing programs. Marketing at Aeropay exists to accelerate revenue. This is not a brand-only role. This is a builder role for someone who understands performance marketing, attribution and pipeline contribution.

Requirements

7–12+ years of marketing leadership and people management experience
Proven experience in B2B and either B2B2C or B2C environments
Fluency in CAC, LTV, attribution models and funnel optimization
Exposure to building demand engines at growth-stage companies
High comfort levels in partnering closely with sales and executive leadership
Strong understanding of performance marketing and measurable ROI
Ability to operate in a hands-on capacity without dependency on large teams or external agency partners
Ability to thrive in lean, fast-moving organizations

Nice To Haves

Experience in fintech, payments, open banking, gaming, lending and/or regulated industries is strongly preferred

Responsibilities

Partner on GTM & ICP Refinement: Collaborate closely with Revenue leadership to refine ICP definitions and vertical strategy
Translate GTM playbooks into targeted marketing programs
Support sales enablement and positioning across priority industries
Ensure marketing initiatives align with pipeline and revenue objectives
Build a Revenue-Driven Demand Engine: Develop and execute marketing strategies that drive measurable pipeline growth
Implement disciplined attribution models across the funnel
Track and optimize CAC, LTV and conversion performance
Drive SEO, paid media and emerging AI search visibility initiatives
Strengthen Product & Vertical Marketing: Develop clear, differentiated positioning by vertical
Create compelling messaging frameworks and competitive narratives
Support product launches and feature rollouts
Equip the Revenue team with materials that shorten sales cycles and increase win rates
Launch & Scale Early-Stage Consumer Initiatives: Lead marketing strategy for future consumer applications
Design acquisition, activation and retention programs
Align consumer growth initiatives with B2B adoption strategy
Monitor and optimize performance marketing metrics
Lead a Best-in-Class Team: Manage a lean, high-performance marketing team across content, product marketing and design
Contribute directly and meaningfully to the professional and personal growth of the Marketing team
Operate with urgency, accountability and measurable outcomes