Head of Meetings, Trade Shows and Events

Wells Fargo Bank•Charlotte, NC

15h•$185,000 - $300,000•Hybrid

About The Position

Reporting to the Head of Communications, the Head of Meetings, Trade Shows and Events leads Wells Fargo’s centralized meetings and events organization and oversees its Strategic Meetings Management Program (SMMP). The role leads an organization of more than 70 professionals through eight direct reports and is accountable for event strategy, governance, risk management, supplier relationships, and service delivery across the company’s meetings and events. The position partners with senior executives and business leaders to deliver high-quality experiences and measurable business outcomes. It follows a hybrid work schedule and can be based in Charlotte, Concord, Irving, Minneapolis, New York, San Francisco, or West Des Moines. The leader develops event strategies and operating models, drives organizational transformation, and identifies technology—including AI-enabled capabilities—to improve event effectiveness and operational efficiency. The role aligns meetings and events with business and marketing objectives; coordinates recognition programs, recruiting events, and trade shows; oversees compliance, risk controls, suppliers, budgets, timelines, and stakeholder communications; and measures event impact. It also partners with the sponsorship team, facilitates post-event reviews, and incorporates lessons learned into future programs. The position requires the ability to travel up to 30% of the time and work across multiple time zones and geographies. The stated base salary range is $185,000 to $300,000, depending in part on factors such as skills, experience, performance, and work location. Employees may also be eligible for incentive opportunities.

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through work experience, training, military experience, education, or a combination of these.
9+ years of meeting and event planning experience.
4+ years of management or leadership experience.
Ability to travel up to 30% of the time.
Ability to work across multiple time zones and geographies.

Nice To Haves

Experience leading domestic and international corporate event portfolios within a Fortune 200 company, financial services organization, or hospitality environment.
Experience leading organizational transformation and change across functions.
Experience evaluating, implementing, and optimizing event management platforms and technologies, including AI-enabled capabilities, registration tools, and event analytics solutions.
Experience developing and executing event strategies that improve business outcomes and operational efficiency.
Experience sourcing, negotiating, and managing preferred suppliers, master service agreements, and third-party relationships.
Experience implementing risk controls, conducting audits, and driving corrective actions across complex event portfolios.
Experience managing complex event budgets, forecasting, financial controls, and portfolio reporting.
Experience leading large-scale event initiatives involving cross-functional teams and multiple stakeholders.
Experience evaluating risk and its potential impact on business operations and reputation.
Experience facilitating executive reviews, decision-making, issue resolution, and strategic program initiatives.
Certified Meeting Professional (CMP) or comparable industry designation.

Responsibilities

Lead the centralized meetings and events organization and oversee the Strategic Meetings Management Program (SMMP).
Develop meeting and event strategies that deliver impactful customer and employee experiences.
Define the target-state organization and operating model and lead transformation through a comprehensive change management approach.
Identify and implement AI-enabled capabilities to improve event effectiveness and operational efficiency at scale.
Align meetings and events with business and marketing objectives and drive measurable outcomes through partnerships with executives and business leaders.
Identify opportunities to improve efficiency and scale while maintaining quality.
Drive consistency and coordination across recognition programs, recruiting events, and trade shows.
Develop and implement policies, controls, and governance practices to manage reputational and operational risk.
Execute compliance requirements related to gift and entertainment policies.
Oversee third-party relationships and supplier performance in accordance with company policies and procedures.
Manage event timelines, budgets, outcomes, and stakeholder communications against established business objectives.
Develop and implement measurement strategies to demonstrate business impact and event effectiveness.
Partner with the sponsorship team to maximize the value of sponsorship and hospitality investments.
Establish post-event review processes and incorporate lessons learned to improve future outcomes.
Lead an organization of 70+ professionals through eight direct reports.