Head of Meetings, Trade Shows and Events

Wells Fargo Bank•New York, NY

11h•Hybrid

About The Position

The Head of Meetings, Trade Shows and Events leads Wells Fargo’s centralized meetings and events organization and oversees the company’s Strategic Meetings Management Program (SMMP). Reporting to the Head of Communications, this leader manages an organization of more than 70 professionals through 8 direct reports and is accountable for event strategy, governance, risk management, supplier relationships, and service delivery across the company’s meetings and events. The role partners with senior executives and business leaders to deliver high-quality experiences and measurable business outcomes. The position is based in New York, NY, and follows a hybrid work schedule. The leader develops event strategies aligned with business and marketing objectives, drives organizational transformation and operational efficiency, and identifies AI-enabled capabilities and other technologies to improve event effectiveness at scale. The role integrates recognition programs, recruiting events, and trade shows; manages event portfolios, budgets, timelines, and stakeholder communications; and establishes measurement and post-event review practices. It also oversees supplier performance, sponsorship and hospitality value, and policies and controls that address operational, reputational, and regulatory risk. The role requires travel of up to 30% and the ability to work across multiple time zones and geographies. The listed base pay range is $185,000–$300,000. Employees may also be eligible for incentive opportunities. Wells Fargo provides eligible employees with benefits including health benefits, a 401(k) plan, paid time off, disability and insurance benefits, parental and critical caregiving leave, discounts and savings, commuter benefits, tuition reimbursement, scholarships for dependent children, and adoption reimbursement.

Requirements

10+ years of Marketing, Digital Marketing, Digital Platforms, or Social Media experience, or equivalent demonstrated through work experience, training, military experience, education, or a combination of these.
9+ years of meeting and event planning experience.
4+ years of management or leadership experience.
Ability to travel up to 30% of the time.
Ability to work across multiple time zones and geographies.

Nice To Haves

Experience leading domestic and international corporate event portfolios within a Fortune 200 company, financial services organization, or hospitality environment.
Experience leading organizational transformation and change across functions.
Experience evaluating, implementing, and optimizing event management platforms and technologies, including AI-enabled capabilities, registration tools, and event analytics solutions.
Experience developing and executing event strategies that improve business outcomes and operational efficiency.
Experience sourcing, negotiating, and managing preferred suppliers, master service agreements, and third-party relationships.
Experience implementing risk controls, conducting audits, and driving corrective actions across complex event portfolios.
Experience managing complex event budgets, forecasting, financial controls, and portfolio reporting.
Experience leading large-scale event initiatives involving cross-functional teams and multiple stakeholders.
Experience evaluating risk and its potential impact on business operations and reputation.
Experience facilitating executive reviews, decision-making, issue resolution, and strategic program initiatives.
Certified Meeting Professional (CMP) or comparable industry designation.

Responsibilities

Lead the centralized meetings and events organization and oversee the Strategic Meetings Management Program (SMMP).
Develop meetings and event strategies that deliver impactful customer and employee experiences.
Define the target-state organization and operating model and lead transformation through a comprehensive change management approach.
Identify and implement AI-enabled capabilities that enhance event effectiveness and operational efficiency at scale.
Align meetings and events with business and marketing objectives and drive measurable business outcomes through executive and business leader partnerships.
Identify opportunities to improve efficiency and scale while maintaining quality.
Drive consistency and coordination across recognition programs, recruiting events, and trade shows.
Develop and implement policies, controls, and governance practices to manage reputational and operational risk.
Execute compliance requirements related to gift and entertainment policies.
Oversee third-party relationships and supplier performance in accordance with company policies and procedures.
Manage event timelines, budgets, outcomes, and stakeholder communications against established business objectives.
Develop and implement measurement strategies to demonstrate business impact and event effectiveness.
Partner with the sponsorship team to maximize the value of sponsorship and hospitality investments.
Establish post-event review processes and incorporate lessons learned to improve future outcomes.
Travel up to 30% of the time and work across multiple time zones and geographies.