Head of Marketing

Town Web

3d • Remote

About The Position

We are seeking an exceptionally creative individual to lead our marketing department. This role offers the freedom to take big creative swings and the resources to execute them. Our brands – Town Web, HeyGov, and ClerkMinutes – provide a suite of tools for municipal clerks. We are looking for a highly effective and exceptional marketing professional to drive our marketing efforts. This is a full-time contractor role, remote, with a company that is approaching $3M in ARR and competes against larger firms. Our marketing strategy focuses on being funny, human, and memorable to stand out in the government industry. The marketing department operates on an EOS cadence, including L10s, quarterly Rocks, and scorecards, which the Head of Marketing will manage.

Requirements

• Exceptional Enthusiasm
• Extremely Creative Energy
• Experience leading a marketing function and being accountable for its results
• Proven ability to make a traditional or crowded category stand out with original ideas
• AI is central to your workflow, and you are comfortable enough with code to build or fix small things yourself
• Real paid acquisition experience across Meta, Google, LinkedIn, and Bing
• Ability to run SEO and GEO by directing AI tools effectively
• Hands-on experience with direct mail, paid ads, conferences, PR, or other high-attention channels
• Willingness to travel to meet clerks and work conferences alongside Sales
• B2B SaaS background
• Experience managing employees, contractors, and agencies

Nice To Haves

• GovTech or public-sector experience
• Experience marketing more than one product at a time
• Experience building measurement systems where little existed
• Familiarity with EOS

Responsibilities

• Strategy and positioning across the portfolio, and the department's EOS operating cadence
• Demand and revenue generation by building a qualified pipeline for Sales through targeted campaigns and initiatives
• Full-channel execution, including conferences, webinars, direct mail, PR, and outbound alongside digital and paid channels
• Lifecycle marketing, managing the process from first touch through trial to customer, including the associated technology, tracking, and attribution
• Ensuring quality standards by serving as the final day-to-day reviewer of copy, design, campaigns, and launches
• Collaborating with Product and Sales on go-to-market strategies for new product launches and targeted campaigns to secure early beta testers, build awareness for product pilots, and manage formal product releases

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed