Head of Marketing

WorkHound • Chattanooga, TN

3d • Remote

About The Position

WorkHound helps frontline workers share real-time feedback with their employers, enabling companies to improve retention, engagement, and workforce satisfaction. We’ve achieved our Product Market Fit and are now evolving to meet shifting customer needs and refining our growth strategy to accelerate adoption and retention. We’re looking for a strategic and hands-on Head of Marketing to drive this next growth phase. In this role, you’ll refine and test messaging to resonate with high-urgency buyers, drive demand generation, and optimize customer retention. You’ll align marketing with sales to improve conversion rates and pipeline velocity while experimenting with acquisition channels to maximize impact. This is a hands-on leadership role where you'll shape strategy and execution alongside our leadership team. Our team is based in Chattanooga, TN. While we are remote-first, we're prioritizing candidates that are based within a commutable distance to allow for occasional in-person collaboration.

Requirements

• Customer-obsessed. You love understanding what drives buying decisions and retention.
• Scrappy & experimental. You move fast, test ideas quickly, and iterate based on results.
• Full-stack marketer. You have experience in demand generation, product marketing, and customer engagement.
• Data-driven & results-oriented. You know how to test and scale what works.
• Team player. You collaborate across teams (Sales, Product, CS) to ensure alignment.
• 5-10 years of marketing experience, preferably in a B2B SaaS or HR Tech startup.
• Proven success in repositioning a product or refining messaging for a shifting market.
• Strong track record in demand generation and pipeline growth.
• Ability to translate customer insights into clear, actionable marketing strategies.

Nice To Haves

• Experience in customer retention marketing or engagement strategies is a plus.

Responsibilities

• Deeply understand customer pain points through direct research and interviews.
• Test and refine value propositions, content, and outbound messaging.
• Create compelling stories and case studies that showcase WorkHound’s impact.
• Revalidate our ideal customer profile (ICP) and identify high-value segments.
• Research customer pain points through direct interviews and analysis
• Drive and optimize multi-channel acquisition strategies (email, LinkedIn, SEO, paid, events).
• Align marketing with sales efforts to generate high-intent leads that convert.
• Experiment with new channels to uncover the most effective growth levers.
• Partner with Customer Success to engage at-risk customers proactively.
• Develop win-back campaigns to re-engage past customers.
• Strengthen customer relationships through nurture sequences and educational content.
• Partner with Customer Success to engage and retain customers
• Develop win-back campaigns and nurture sequences to strengthen relationships.
• Create compelling stories and case studies to reinforce WorkHound’s impact.
• Set and track key marketing KPIs (pipeline contribution, retention impact, CAC/LTV).
• Continuously analyze what’s working and iterate on the marketing strategy.
• Report insights to leadership to drive data-driven decisions.
• Track key marketing KPIs (pipeline contribution, retention impact, CAC/LTV).
• Analyze performance data and iterate on marketing strategy.
• Report insights to leadership for data-driven decision-making.

Benefits

• Opportunity to own marketing strategy in a company at a critical inflection point.
• High-impact role—you’ll shape messaging, growth, and customer engagement.
• Work with a company that’s adapting and evolving to capture new opportunities.
• Remote-friendly team with a collaborative culture.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed