Head of Marketing
About The Position
We're building something ambitious in a space that's ready for it, and we need someone to own how we tell that story. As Head of Marketing, you own the narrative of what myAbode is: the positioning, the messaging, and the strategic story that makes a skeptical brokerage believe in what we're building. Real estate is being rebuilt on new infrastructure, and your job is to make myAbode the credible, go-to voice on that transformation in Canada, not just another vendor. This is a brand-first leadership role, reporting to the CEO and sitting on the leadership team. You'll define and name a category, sharpen a brand that needs more credibility and authority, and clarify how myAbode relates to the brokerages we serve. From there, you'll drive the work that proves it out: product marketing and launches, lead generation and nurture, and go-to-market initiatives. You'll set the direction on SEO and GEO and judge the work, without having to author the mechanics yourself. It's a founding, zero-to-one shape: intense story-setting up front, then stewardship as it scales. You'll build lean and AI-forward, growing capability through AI agents rather than a big org chart. Honest version: this is not a pure demand-gen seat. It rewards a confident point of view, genuinely excellent writing, and high agency. If you want to own a brand story from the ground up, you'll find it hard to match.
Requirements
- 8+ years in brand, marketing, or product marketing, with real ownership of positioning and narrative, not just campaign execution. This is a senior, brand-defining seat, so we care most about the depth and quality of what you've built, not the exact year count.
- A strong brand and positioning background with a clear, confident point of view. You hold and defend a position instead of morphing it to please everyone.
- Demonstrated creative ability, with proof. A campaign, brand, launch, or body of work they personally built or ran that is genuinely impressive and shows real marketing talent, not just a list of roles. Expect a portfolio or concrete examples they can walk us through.
- Genuinely excellent writing skills. Clarity and crispness in external communications are non-negotiable here.
- Data-oriented and customer-curious. You build the story from evidence and from what customers actually feel.
- High agency. You run independently and get things done without waiting to be told how.
- Comfortable building in zero-to-one or fast-growth environments.
- AI-forward. You understand the new model is fewer people plus AI agents, and you build that way.
- B2B and category-creation experience: you've named or defined a category before.
- Product marketing and launch experience you can point to.
Nice To Haves
- Experience in regulated tech or fintech, where security and innovation have to coexist.
- Agency background (a good training ground, not required).
- GEO-literate enough to set direction and judge the work (you don't need to be a GEO operator).
Responsibilities
- A clear, compelling, market-penetrating narrative about who myAbode is and what it does, with a category we define and name.
- Build and execute growth strategies that drive measurable revenue, adoption, and customer expansion.
- myAbode positioned as a credible authority on real estate transformation, not just a vendor, and a brand-to-brokerage story that is finally clear.
- A successful product launch with strong adoption across agents and brokerages.
- A modernized website: slick, current, and telling the right brand story.
- A robust lead pipeline, built and nurtured, with time-to-close improving.
- myAbode winning in LLM (GEO) search, with brand direction set and the outsourced work judged against it.
- A voice in the right publications and industry conversations, and thought leadership on AI infrastructure in the real estate back office.
- Lead event and community strategy to increase visibility and generate brand awareness
Benefits
- Competitive compensation commensurate with role and skill set, a competitive base with meaningful performance upside tied to what you build.
- Health, Dental & Vision benefits, plus a Health Spending Account & Lifestyle Spending Account.
- A fast-paced, growth-oriented environment with the challenges and rewards that come with it.
- A casual, pet-friendly office with fun social events.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
