Head of Marketing - AI Focus

VETRO, Inc • Portland, ME

6d • Remote

About The Position

High-impact marketing leader for a fast-growing vertical SaaS company in the telecom industry. This is a hands-on, AI-first leadership role for a builder who knows how to scale pipeline, brand, and customer engagement by leveraging automation, data, and modern marketing technology to do more with less. The ideal candidate is a true player-coach who combines strategy, creativity, and execution to drive measurable revenue impact without building inefficient processes. This leader will modernize marketing operations through AI-driven workflows, scalable systems, and high-leverage programs that maximize ROI across every channel. Reporting to the President, the Head of Marketing owns the full go-to-market marketing strategy across demand generation, ABM, customer marketing, product marketing, content, digital, events, and sales enablement — partnering closely with Sales, Product, and Customer Success to accelerate growth.

Requirements

• 5–7+ years of progressive B2B SaaS marketing leadership experience
• Proven success scaling marketing in a high-growth SaaS environment, via small teams and automations
• Strong expertise in demand generation, revenue marketing, and pipeline ownership
• Demonstrated experience leveraging AI and automation to improve marketing performance and efficiency
• Deep experience across digital, content, ABM, product marketing, events, and customer marketing
• Analytical, resourceful, and execution-oriented with a bias toward action
• Strong communicator capable of simplifying complex ideas into clear business value

Responsibilities

• Build and execute a modern, AI-powered marketing strategy aligned to revenue growth
• Drive pipeline generation through scalable, data-driven omni-channel programs
• Leverage AI and automation to improve efficiency, accelerate execution, and reduce operational overhead
• Optimize marketing performance across digital, content, ABM, events, lifecycle, and partner marketing
• Create customer marketing programs that increase retention, expansion, advocacy, and product adoption
• Partner with Sales to improve pipeline velocity, win rates, and revenue outcomes
• Lead product launches and translate technical capabilities into compelling business value
• Build a high-performance culture focused on accountability, speed, innovation, and measurable results
• Maximize agency, contractor, and technology investments to extend team impact without unnecessary headcount

Benefits

• Competitive salary commensurate with experience.
• Comprehensive benefits package, including health insurance, retirement plans with 401K match, remote work stipend, Learning & Development fund, and flexible vacation and PTO.
• Professional development opportunities and career growth within an innovative and rapidly growing company.
• Flexible work arrangements with a remote-first approach.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed