Head of Marketing
Flai•San Francisco, CA
•Hybrid
About The Position
Flai AI is creating category-defining companies across every industry, with automotive being the next focus. Dealerships currently rely on outdated systems and manual processes, and Flai is developing an AI platform to revolutionize their operations. The company is backed by prominent investors including First Round Capital, Toyota Ventures, Y Combinator, SV Angel, and Liquid 2. Flai has achieved early product-market fit and is experiencing rapid growth.
Requirements
- 7+ years in product marketing, brand, or growth marketing at a B2B tech company.
- Experience growing the top-of-funnel marketing function at an early-stage startup.
- Mid-market or SMB experience is ideal.
- Ability to think strategically and execute hands-on (writing copy, building campaigns, running experiments).
- Proficiency in setting up tracking and analytics, and using metrics to inform audience targeting and messaging.
- Curiosity about AI and new markets.
- Comfort with ambiguity and a proactive approach to problem-solving.
- High sense of ownership, strong follow-through, and a bias toward shipping.
Nice To Haves
- AI or vertical SaaS background.
- Experience in founder brand building.
- Experience managing or mentoring a marketing teammate.
Responsibilities
- Own messaging, competitive positioning, product launches, and customer use-case development.
- Define Flai's brand strategy, positioning, and communication.
- Create sales enablement materials such as decks, one-pagers, case studies, battlecards, and demos.
- Define how Flai presents itself in the market, including merchandise and on-site materials.
- Build and execute strategies for top-of-funnel and demand generation, focusing on targeting, messaging, and channel performance.
- Develop referral programs, customer advocacy, community engagement, and other distribution loops.
- Support PR and company communications for fundraising, partnerships, product launches, and milestones.
- Set the strategic direction and brand voice for content across all channels.
Benefits
- Competitive salary ($170K to $210K)
- Meaningful equity
- Medical, dental, and vision insurance
- Flexible PTO
- Hybrid SF office, 3 to 4 days a week with the founders
- Opportunity to work on a small, high-caliber team with significant impact
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
