Head of Marketing

Azurity Pharmaceuticals - US•Woburn, MA

23h•Hybrid

About The Position

Azurity Pharmaceuticals is seeking a Head of Marketing to lead the US brand strategy and launch for D-PLEX100, a new surgical anti-infective product within the ARGO franchise. This role is responsible for brand strategy, positioning, launch planning, and execution in the hospital and surgical setting. The product is DRG-reimbursed and adoption is driven by P&T committees. The Head of Marketing will lead a small brand team, manage external agencies, and collaborate with various departments including Market Access/HEOR, Medical Affairs, Sales, Regulatory, and Program Management. The position requires a hands-on, collaborative leader experienced in a fast-paced, launch-stage environment.

Requirements

Bachelor's degree in Marketing, Life Sciences, Business, or a related field required.
12+ years in the pharmaceutical or biotech industry.
6+ years of US in-line marketing and launch experience.
Experience marketing DRG-reimbursed inpatient or hospital-administered products where institutional P&T / formulary access governs adoption.
Prior people-management experience, with a track record of hiring, developing, and leading marketing talent.
Proven ownership of brand strategy and launch for one or more products, including positioning, integrated planning, and cross-functional execution.
Proven ability to manage multiple brands or indications simultaneously in a fast-paced, evolving organization, with a hands-on, collaborative approach.
Strong cross-functional leadership and communication skills, including the ability to align a field force and external agencies around a single brand strategy.
Experience partnering with Market Access/HEOR, Medical Affairs, Sales, and Regulatory on compliant promotional and educational content.
Willingness to travel ~20–30% (including conferences, sales meetings, and field rides).

Nice To Haves

MBA or advanced degree preferred.
Hospital anti-infective, surgical, or other inpatient buy-and-bill product experience strongly preferred.
Direct experience building P&T / formulary access strategy and pull-through for an institutionally governed product.
Familiarity with inpatient reimbursement and coding dynamics (MS-DRG, new technology add-on payment / NTAP, HCPCS/J-code strategy) and antimicrobial-stewardship / infection-prevention stakeholders.
Launch experience with an in-licensed or newly acquired asset.
Drug-device combination or novel-delivery product marketing experience.

Responsibilities

Own US brand strategy for D-PLEX100, including positioning, value proposition, messaging, and the integrated marketing plan, aligned with corporate objectives and the reimbursement pathway.
Develop and execute the launch and in-line marketing plan for the hospital and surgical setting, ensuring timely development, review, production, and deployment of campaigns and materials.
Monitor brand performance, KPIs, and market dynamics, including P&T and formulary access, protocol adoption, and account-level uptake, to optimize strategy.
Commission and interpret market research to inform brand strategy and build insights into surgeons, pharmacies, and institutions.
Build the account-level adoption strategy for a P&T-governed product, including the formulary value story, P&T submission tools, and pull-through plan.
Partner with Market Access/HEOR and Contracting to align the brand on pricing, coding, DRG economics, and inpatient add-on payment dynamics.
Equip field and account teams to engage key stakeholders with a consistent, compliant institutional value story.
Lead cross-functional US launch readiness for D-PLEX100 and subsequent indications, partnering with Program Management on the integrated launch plan.
Build US launch timelines, field execution strategy, and training and promotional materials, sequenced to regulatory approval and reimbursement milestones.
Ensure demand generation and access readiness are sequenced to avoid gating uptake by avoidable access gaps.
Partner with Medical Affairs, Regulatory, and external agencies to deliver compliant promotional and educational content.
Manage D-PLEX100 across its lifecycle stages, prioritizing and allocating budget to maximize impact.
Support indication-expansion planning by developing positioning and demand-generation strategy for new surgical settings.
Assess the competitive and standard-of-care landscape and revise strategy accordingly.
Work with sales training, commercial partners, and medical and legal teams to develop and implement commercial training.
Hire, develop, and lead two direct reports, setting objectives, allocating work, and building marketing capability.
Provide day-to-day direction and coaching, manage performance, and ensure the team delivers compliant execution.
Serve as the key liaison between marketing and the hospital field force, driving alignment on strategy and messaging.
Engage surgeon and pharmacy KOLs and institutional decision-makers to gather insight and inform brand planning.
Collaborate with external partners, agencies, and vendors to develop omnichannel campaigns.
Coordinate with the licensor/alliance interface on brand-relevant deliverables and evidence needs.

Benefits

Competitive compensation package
Annual bonus based on company performance
Incentive compensation program (for Sales)
Car reimbursement program and gas card (for Sales)
Medical, dental, vision, and prescription coverage
Hybrid work model (two days from home, three days in the office)
Retirement Savings Plan (401K) with company match up to 5%
Up to 15 vacation days annually + rollover
Five sick/wellness days
Company closure between Christmas and New Year’s
13 recognized holidays
Tuition reimbursement for undergraduate and graduate level courses or certifications
Azurity High Five peer recognition platform