Head of Marketing

Cloaked•New York City, NY

12d•Hybrid

About The Position

Cloaked is a consumer privacy and identity platform on a mission to give people back control of their personal data. We let anyone generate unlimited identities - masked emails, phone numbers, and payment cards - scrub their information off data-broker sites, and shield themselves from spam, scams, and breaches, all from one app. Backed by a $375M Series B, we've protected 10M+ identities and removed 1B+ records from the data brokers who profit off personal information. Now we're building the AI-native future of privacy: autonomous agents that monitor, manage, and defend your digital footprint for you.

Requirements

Master’s degree (or equivalent foreign degree) in Business Administration, Marketing, or a closely related field
Five (5) years of experience in marketing or product strategy or similar occupation, with responsibilities that include initiative planning, customer acquisition and retention, brand positioning, and go-to market strategies
Three (3) years of experience with: Driving customer acquisition and retention through multi-channel marketing initiatives
Three (3) years of experience with: Performing and applying data analysis to develop strategic marketing and product growth initiatives
Three (3) years of experience with: Planning and executing product launches
Three (3) years of experience with: Developing and optimizing go-to-market strategies for new features or products
Experience with SQL, Google Analytics, and other experimentation platforms

Responsibilities

Develop and implement comprehensive go-to-market strategies for new and existing features, including multi-channel campaigns (video, display, search, and social).
Lead experimentation and optimization of onboarding flows, email drip campaigns, and omnichannel user journeys to maximize adoption and retention.
Refine in-app messaging, product tooltips, and user communication for clarity and impact.
Collaborate cross-functionally with Product and Engineering teams to design and deliver seamless end-to-end user experiences.
Oversee creation and execution of assets for new feature launches, including positioning, campaign collateral, and creative storytelling.
Conduct customer segmentation and insights research to uncover opportunities for targeted onboarding and engagement.
Direct brand positioning, creative development, and campaign execution to ensure consistency with overall brand identity.
Design, execute, and evaluate experiments/tests for varied product packaging and positioning strategies.
Apply quantitative and qualitative analysis to refine pricing models, optimize campaign efficiency, and inform strategic decisions.
Manage performance marketing initiatives across organic and paid channels, with continuous focus on CAC and ROI optimization.
Supervise the full creative lifecycle for marketing campaigns, from concept development through A/B testing and performance analysis.
Employ tools such as SQL, Google Analytics, and other experimentation platforms to derive actionable insights from data.
Build and manage external agency partnerships to deliver high-quality campaigns.
Provide leadership to the marketing team, mentoring members to scale Cloaked’s grow