Head of Marketing US

Tracksuit Limited • New York, NY

2d • $195,000 - $265,000 • Remote

About The Position

Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses. We're scaling fast across the US, UK, New Zealand, and Australia backed by world class investors. We can track those brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by "high care, high performance" we strive to be the best and look after each other while we do it. The US is our most important growth market, and we're looking for someone to own it.

Requirements

• 8–15+ years of marketing experience: ideally with a mix of B2B and B2C.
• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion.
• Strong commercial acumen: and a deep understanding of how marketing drives business growth.
• Experience developing marketing strategy: and translating it into successful execution.
• Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships.
• Strong leadership potential: and the ability to influence across functions and levels of seniority.
• Data-driven decision making: you use customer insight and market intelligence to inform your approach.

Nice To Haves

• Experience helping scale a business in the US market.
• Background in B2B SaaS marketing, particularly in martech or insights/analytics.
• Understanding of brand tracking, market research, or marketing measurement.
• Existing network within the marketing, agency, or brand ecosystem.
• Experience speaking publicly, building communities, or developing thought leadership.
• Experience building or leading regional/international marketing teams.

Responsibilities

• Own marketing outcomes for the US market
• Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact.
• Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership.
• Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs.
• Balance short-term revenue goals with long-term brand building.
• Represent the voice of the US market inside Tracksuit and influence company-wide priorities.
• Build the Tracksuit brand in America
• Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders.
• Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities.
• Build relationships with influential marketers, agencies, partners, and ecosystem players.
• Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market.
• Lead marketing strategy and execution
• Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth.
• Adapt global campaigns to maximise relevance and impact in the US market.
• Lead regional marketing initiatives from strategy through execution and measurement.
• Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels.
• Partner closely with revenue teams
• Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes.
• Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships.
• Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions.
• Build and scale the regional marketing function
• Establish the structure, systems, and operating rhythms required to scale marketing in the US.
• Build business cases for additional resources when needed.
• Hire, develop, and lead team members as the market grows.
• Create repeatable frameworks and playbooks that can be leveraged across regions.

Benefits

• Employee Share Option Program (ESOP)
• A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.
• Epic Tracksuit merch
• Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, 401k and 6 weeks of paid annual leave.
• High care, high performance cultlure
• Genuine impact

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed