Head of Marketing, IO Lung

AstraZeneca • Gaithersburg, MD

2d • $267,913 - $401,870 • Hybrid

About The Position

AstraZeneca’s dedicated Oncology unit offers the opportunity to build a world-class career and contribute to our ambition to lead the transformation of cancer care. We are a fast-growing organization with a broad and innovative pipeline of new indications, targets and treatment approaches. Agile and collaborative, we work across functions, geographies and external partnerships to deliver at pace. We have created a culture where everyone can be themselves, speak up, step up and help change the game for Oncology.
The Head of Marketing, US Immuno-Oncology – Lung will lead the development and execution of the integrated US marketing strategy for Immuno-Oncology therapies across the lung cancer disease continuum. This is a high-impact leadership role spanning current brands, future indications and pipeline opportunities, including significant launches anticipated over the coming years. The role will be accountable for translating a differentiated strategic vision into effective commercial execution across HCP, patient and consumer audiences. The successful candidate will lead and develop a team of marketing professionals and will work closely with colleagues across Global, Sales, Medical, Diagnostics, Commercial Operations, Managed Markets, Finance, Business Insights, Corporate Affairs and other key functions. The role will also be a critical member of the US Immuno-Oncology and Lung Franchise Leadership Teams, helping to shape the broader franchise strategy, culture and performance.

Requirements

• Bachelor’s degree in a relevant discipline.
• At least 10 years’ experience in pharmaceutical or related commercial roles, including substantial US Oncology marketing experience.
• Demonstrated experience developing and executing integrated brand or franchise strategies across multiple indications, products or customer segments.
• Proven people leadership experience, including the ability to build, motivate and develop high-performing marketing teams.
• Strong understanding of the pharmaceutical development and commercialization process, including launch planning, in-line brand management and sales execution.
• Demonstrated experience across HCP and patient or consumer marketing, using a range of personal and non-personal channels.
• Experience working effectively in complex, cross-functional environments, including partnership with Sales, Medical, Market Access, Diagnostics, Finance, Insights, Corporate Affairs and Global colleagues.
• Strong strategic, analytical and financial capabilities, including experience with forecasting, performance management, investment decisions or P&L stewardship.
• Excellent communication and presentation skills, with the ability to explain complex strategic and scientific concepts clearly and concisely.
• Demonstrated commitment to compliance, medical accuracy and ethical business conduct.

Nice To Haves

• MBA or advanced degree in a relevant discipline.
• Deep experience in US pharmaceutical Oncology marketing.
• Direct experience in lung cancer, particularly Immuno-Oncology.
• Experience leading major launches, multiple indications or complex portfolios.
• Experience developing customer-facing Oncology strategies and engaging with external healthcare stakeholders.
• Experience with market research, analytics, pricing, access strategy or real-world evidence.
• Experience managing agency partnerships and substantial program budgets.
• Prior experience working across global and US matrix organizations.

Responsibilities

• Lead the US lung IO strategy: Define and deliver an integrated marketing strategy across multiple products, indications and stages of lung cancer, aligned with the US Immuno-Oncology franchise ambition.
• Drive launch excellence: Lead the development of pre-launch, launch and post-launch strategies, including brand plans, launch plans, competitive readiness plans and market-shaping initiatives.
• Develop customer strategies: Establish overarching HCP, patient and consumer strategies, translating customer and market insights into differentiated, compliant and impactful programs across personal and non-personal channels.
• Build cross-functional alignment: Lead and motivate cross-functional teams to align strategic priorities, execution plans, key milestones, investment decisions and performance measures.
• Lead performance management: Partner with Business Insights, Finance and Commercial Operations to establish success metrics, monitor performance, diagnose opportunities and risks, and recommend appropriate course corrections.
• Oversee forecasting and business planning: Lead quarterly and annual US forecasting activities, investment planning and performance updates in partnership with Insights and Finance. Support preparation of senior leadership and external business updates, including materials for earnings-related processes where appropriate.
• Shape lifecycle and evidence strategies: Partner with Global and US functions to define lifecycle priorities, inform US labelling recommendations, identify real-world evidence needs and develop appropriate engagement strategies with external experts and key stakeholders.
• Manage investment and operating efficiency: Provide stewardship of the lung IO P&L, prioritizing investments based on expected value, impact and return. Oversee program budgets, agency relationships, timelines, governance and operating processes.
• Partner with Sales and field teams: Ensure marketing strategy is translated into effective field execution, with clear objectives, tools, capabilities and performance measures.
• Ensure quality and compliance: Lead the appropriate review and approval of promotional materials and programs, ensuring legal, regulatory and medical accuracy.
• Represent the franchise: Develop and deliver compelling strategic and performance presentations to senior leadership, cross-functional teams and the field organization.
• Build organizational capability: Lead, coach and develop the Lung IO Marketing team, creating an inclusive, high-performing environment and strengthening future Oncology marketing expertise and leadership capability.

Benefits

• short-term incentive bonus opportunity
• equity-based long-term incentive program
• retirement contribution
• commission payment eligibility
• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Manager