Head of Marketing, North America

Heidi•New York, NY

1d•Onsite

About The Position

Heidi is building an AI Care Partner that works alongside clinicians to make healthcare more continuous and deeply human. The company is seeking a Head of Marketing, North America to own the revenue number for the region and build and lead the NA marketing team. This role involves developing go-to-market strategies for different market segments, establishing operating systems for marketing functions, engineering digital demand strategies, defining the category through narrative and positioning, driving local brand and campaigns, identifying priority segments and buyers, leveraging ecosystem relationships, and wiring the team with AI capabilities. The role requires a commercially obsessed, systems-building leader with a track record of revenue impact and AI-native marketing experience.

Requirements

A proven marketing leader who has built and scaled engines in North America with measurable revenue impact
Deep expertise in pipeline generation, demand strategy, and revenue influence — comfortable owning a number
A track record across both enterprise (long, complex, multi-stakeholder cycles) and mid-market / SMB (velocity, repeatability, scale) motions
AI-native — you see AI as core to how modern marketing operates, and have applied it to increase velocity and efficiency
A systems builder who designs engines, not one-off campaigns
A clear, credible communicator who earns trust with clinicians, operators, and executives
Commercially obsessed — you prioritise revenue impact over marketing activity, and measure success in pipeline, conversion, and revenue
Attitude, work ethic, and learning velocity matter more than years on a resume

Responsibilities

Own the North America revenue number — work the full funnel from pipeline to closed revenue
Build and lead the NA marketing team across brand & campaigns, product & positioning, and performance
Develop distinct go-to-market strategies for enterprise health systems (account-based, field-driven, multi-stakeholder, high ACV) and mid-market / SMB (velocity, repeatability, scale) across the US and Canada
Establish the operating systems for segmentation, pipeline management, attribution, and performance tracking
Engineer the digital demand strategies that optimise our PLG motion and provide air cover to direct sales
Define the category — deliver the narrative framework, positioning, collateral, and sales enablement that make Heidi undeniable
Drive local brand, campaigns, events, and field marketing to accelerate awareness in the US and defend our strong position in Canada
Identify priority segments (health systems, specialty groups, clinics, digital health) and the clinical, operational, and economic buyers in each
Turn ecosystem relationships, KOLs, and partnerships into measurable pipeline and revenue
Wire the team with AI capabilities to unlock velocity and execution throughput
Partner closely with global brand, communications, sales, and customer success to compound impact
Build a highly commercial, execution-focused culture with strong accountability to outcomes