Head of Marketing and Strategy IAM
About The Position
This role is responsible for developing and driving the innovation strategy aligned with the corporate strategy. It involves implementing and maintaining innovation management processes, leading the Innovation Community, and conducting business, customer, and technology validations to support new business model development. The position also oversees the implementation of the Business Development Process, reviews the innovation funnel, and initiates strategic actions. Additionally, it involves creating, aligning, and maintaining marketing and communication standards, developing global channels and digital presence, building and managing the brand portfolio, and leading the customer journey council. The role ensures professional online representation and is responsible for developing and executing strategic pricing, coordinating price adaptations, evaluating competitive data, and defining pricing processes. It also steers strategic portfolio management and pricing initiatives, regularly reviews product line performance, identifies innovation synergies, represents the business area in corporate initiatives, and coordinates the strategic planning process and Hoshin Kanri Matrix execution. Finally, it ensures proactive customer coordination and oversight of order management and complaint processes.
Requirements
- Bachelor's degree in business studies, marketing, communications or related area
- 10 years of professional experience in management, preferably including marketing and sales, project management, commercial management, innovation and communications
- 5 years or more of leadership experience
- International experience - 18+ months of cross functional/organizational experience
Responsibilities
- Develop and drive the Innovation Strategy aligned to corporate strategy
- Implement and maintain innovation management processes and lead the Innovation Community
- Conduct business, customer, and technology validations to support new business model development
- Implement the Business Development Process within the business area
- Review the innovation funnel and initiate strategic actions accordingly
- Create, align, and maintain marketing and communication standards and guidelines
- Develop and implement global channels, platforms, and digital presence (website, social media, etc.)
- Build and manage brand portfolio and brand architecture
- Implement and lead the customer journey council
- Ensure professional online representation across all BA digital touchpoints
- Develop and execute strategic pricing aligned with competitive positioning and margin objectives
- Coordinate price adaptations based on segment requirements and market intelligence
- Evaluate competitive data and develop pricing for new products without established price levels
- Define pricing processes, methods, and tools for the business area
- Steer strategic portfolio management and pricing initiatives
- Regularly review and evaluate product line performance, recommending necessary actions
- Identify innovation synergies across business areas
- Represent the business area in corporate initiatives and partnerships
- Advocate for the business area in group councils
- Coordinate and lead the strategic planning process and Hoshin Kanri Matrix execution
- Ensure proactive customer coordination and oversight of order management and complaint processes
Benefits
- relocation assistance available
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What This Job Offers
Job Type
Full-time
Career Level
Manager
