Head of Market Launch

PadSplit

24d•$175,000 - $200,000•Remote

About The Position

PadSplit is entering new markets faster than ever, and we need a leader who can build the repeatable system that turns every new launch into a thriving, self-sustaining marketplace. As our Head of Market Launch, you'll own the strategy and execution behind taking a market from launch to scale by creating exceptional experiences for hosts and members, building a powerful local vendor ecosystem, and establishing the growth flywheel that fuels long-term expansion. You're equal parts builder, operator, and strategist. You love creating order from ambiguity, know how to launch new markets from the ground up, and have a track record of building partnerships and systems that continue producing results long after you've stepped away. You're energized by ambitious growth goals, thrive in cross-functional environments, and enjoy developing teams while solving complex marketplace challenges.

Requirements

10+ years leading marketplace, growth, partnerships, or operations teams, including significant ownership of a business, market, or P&L.
Proven success launching or scaling new markets for a marketplace, franchise, or multi-location business.
Experience building vendor, channel, or partner ecosystems that create measurable business value.
Demonstrated success improving customer experience, retention, referrals, or other organic growth drivers.
Ability to design scalable operating models instead of solving problems one market at a time.
Comfortable making decisions using metrics such as CAC, LTV, occupancy, funnel conversion, referrals, and NPS.
Experience building, leading, and developing high-performing distributed teams.
Strong communicator who can align executives and cross-functional partners around ambitious growth initiatives.

Responsibilities

Lead the strategy and execution for every new PadSplit market, ensuring each reaches 250 active units within six months while maintaining high quality standards.
Design and continuously improve the repeatable systems, processes, and launch playbooks that allow markets to scale beyond the initial launch phase.
Build national and local partnerships with brokers, lenders, contractors, property managers, photographers, and other vendors that help hosts succeed.
Create referral engines that encourage members, hosts, and vendors to become active advocates who fuel organic growth.
Partner with Product, Sales, Marketing, Member Experience, and Host Experience to improve occupancy, NPS, move-in quality, and host success.
Use data to evaluate launch performance, identify growth opportunities, reduce customer acquisition costs, and optimize every market.
Hire, coach, and develop Market Account Executives and ecosystem leaders while aligning multiple departments around successful launches.
Run structured experiments, evaluate results, and continuously improve how PadSplit enters and scales new markets.