Head of GTM (TBL AMER)

VF Corporation•Stratham, NH

4d•$86,400 - $108,000

About The Position

At Timberland, we’re a force of nature. We’re a team that steps outside, works hard together, and moves the world forward. The brand is widely recognized as the arbiter of boot culture. With a rich heritage of craftsmanship and an eye toward the future, Timberland has a decades-long commitment to make products responsibly, protect the outdoors, and build community. So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with an team of fun, adventure-loving people, Timberland just may be the place for you. To learn more about our values and our culture, visit Timberland Careers or www.timberland.com. Head of GTM (Timberland Americas) What will you do? This role oversees the regional end to end Go-To-Market (GTM) process, collaborating with the global GTM team from initial planning to market exit, aligning market nuances into global objectives and synchronizing execution across functions. Key responsibilities include coordinating key regional GTM milestones, driving alignment between regional teams, and driving consistency in brand representation in markets that meet global objectives.

Requirements

3+ years of managing regional end-to-end GTM processes
Coordinating with wholesale partners, retail teams, and marketing to drive product campaigns as well as competitive positioning.
3-5 years managing GTM processes, focusing on balancing global objectives with regional execution
Experience collaborating with Marketing, Sales, and Merchandising to deliver consumer-relevant campaigns
Ability to manage cross-regional milestones and on-time delivery

Nice To Haves

Formal education in a related field is great to have

Responsibilities

Preparation for seasonal execution – Work with global GTM team and product creation team to ensure regional milestones are aligned with objectives.
End to end process execution – Align regional strategies with global objectives and partner with global GTM team to layer regional perspectives (incl. local market demands and consumer insights) into global GTM process. Coordinate SMS for regions. Act as primary point of contact for regional GTM updates, inquiries, and feedback.
Ongoing process optimization – Partner with global team to evaluate regional GTM performance, track KPIs, and identify areas for improvement. Ensure regional collaboration and feedback into global process at correct touchpoints.
Align regional strategies with Global GTM and Product teams to ensure global objectives and timelines are synced.
Partner with marketing teams to develop region-specific campaigns that align with GTM initiatives
Assess success measurements like: timeliness of product launches, adherence to timelines/milestones, reduction in overdevelopment ratios and performance targets in sales, market share, productivity, etc.