Head of GTM Programs

Anthropic•San Francisco, CA

2d•Hybrid

About The Position

Anthropic is hiring a Head of GTM Programs to build a foundational function from the ground up. Reporting to the Global Head of Revenue Operations, you'll own the content, playbooks, and cross-functional coordination that help our go-to-market organization — sales, marketing, partnerships, and customer success — execute consistently and well as we scale across regions and segments. This is a zero-to-one role. There's no existing playbook to inherit: you'll define what "GTM programs" means at Anthropic, build the initial roadmap, and bring the coordination that lets a fast-growing global GTM organization move faster and more consistently. You'll spend your first months embedded with GTM teams and their leaders, learning where the largest opportunities are and where the right content or coordination would make the biggest difference. Then you'll build it.

Requirements

Experience building or scaling go-to-market programs, content, or productivity initiatives within a B2B organization
A track record of designing and launching playbooks or content that go-to-market teams adopted and used
Experience partnering directly with multiple go-to-market functions — such as sales, marketing, partnerships, or customer success — and with revenue operations to identify and solve productivity gaps
Experience leading cross-functional programs end-to-end with a high degree of autonomy
Experience writing clear, concise go-to-market content or playbooks for use by others

Nice To Haves

Experience building a GTM programs, sales programs, or enablement function from scratch, ideally during a period of rapid company growth
Experience supporting a global or multi-region go-to-market organization
Background in AI, machine learning, or other emerging technology sectors
Experience using data to evaluate program effectiveness and to influence go-to-market and revenue operations leadership

Responsibilities

Build the global GTM programs function from scratch, working with GTM and revenue operations leadership to define priorities and a roadmap for your first year
Design and maintain a scalable set of GTM content and playbooks that teams actually use, and keep them current as products, messaging, and the market evolve
Establish a single, well-organized source of truth for GTM content, with clear ownership and version control across global teams
Drive alignment across sales, marketing, partnerships, and customer success so that programs work end-to-end rather than optimizing for one function at another's expense
Use feedback and performance data from across GTM to continuously identify gaps and refine programs and content
Define success metrics for new programs — adoption, time-to-value, and productivity impact — and report on them regularly
Partner with regional GTM leaders so that global programs reflect the realities of different markets and segments