Head of Growth & Product

Goodwall • Cape Town, NY

15d

About The Position

Goodwall is a social education app that aims to provide young people with opportunities to pursue a better future. The app helps millions of members develop skills, gain confidence, and access life-transforming opportunities. Goodwall's programs are funded by corporate, government, and nonprofit partners. The company focuses on creating engaging learning experiences for the next generation by utilizing game design and behavioral psychology. As a B Corp scale-up backed by investors, Goodwall has received recognition from various prestigious organizations and aims to transform the lives of 10 million Goodwallers.

Requirements

• Proven ability to scale a digital product serving millions, with experience adapting methods when early strategies become less effective.
• Demonstrated depth in product growth, having shipped experiments that improved retention and referrals alongside acquisition.
• Experience in Social, Gaming, or EdTech is particularly relevant.
• Demonstrated ownership and urgency, taking responsibility for outcomes, moving with speed, and following through with intensity.
• Ability to find ways forward with limited resources and stay close enough to the work to solve problems independently.
• Instinctive fluency with Gen Z, understanding their platforms, creators, communities, and communication formats.
• Ability to discern what earns attention, what gets shared, and what feels inauthentic to Gen Z.
• Exceptional attention to detail, recognizing strong design and sharp copy, and identifying friction points.
• Ability to care about small decisions that contribute to an effortless experience.
• Analytical and creative judgment, capable of interpreting retention curves, improving creator briefs, and collaborating with engineers on product decisions.
• Commitment to the mission of transforming lives by helping young people gain skills, confidence, and access to opportunity.

Responsibilities

• Lead Product, Growth, and Marketing, working directly with the Co-Founder.
• Lead and grow a team, including a Product Manager and a Growth Marketing Manager.
• Partner with the Head of Engineering, who also leads Data Science.
• Oversee how members discover Goodwall, experience its value, remain engaged, and refer others.
• Set direction and oversee execution for product experiences, notifications, ad copy, referral journeys, and Gen Z creator strategies.
• Scale a product that members love returning to by owning the product roadmap and running growth experiments to improve activation, retention, and referrals.
• Utilize onboarding, personalization, social features, rewards, and game design to enhance learning engagement.
• Accelerate member acquisition by expanding organic growth through ambassadors, referrals, creators, and influencers, supported by paid marketing.
• Lead expansion into target markets such as North America.
• Align Product and Growth teams around shared priorities.
• Partner with Engineering and Data Science to translate member insights into improvements from ideation through launch and measurement.
• Take responsibility for the quality of the entire member experience, including notifications, product flows, and ad hooks, ensuring clarity, simplicity, and effectiveness.
• Experiment with purpose by speaking with members, understanding engagement drop-off points, and testing methods to maintain engagement.
• Conduct A/B tests, assess retention over time, and use findings to determine which initiatives to scale, improve, or discontinue.
• Hire and lead a strong team by choosing priorities, developing people, and directing budget towards sustainable growth.
• Move quickly, remove obstacles, and take responsibility for results.

Benefits

• Competitive compensation and equity, including an ownership stake in a Series B scale-up.
• Real authority across Product, Growth, and Marketing, with direct collaboration with founders.
• The opportunity to hire and lead your own team.
• Access to an established global community and the chance to shape the experience of millions more members.
• A mission to be proud of: helping millions of young people build skills, access opportunity, and shape their futures.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed