Head of Growth & Marketing

Maximus Health, Inc. • New York, NY

8d • Remote

About The Position

Maximus is looking for a Head of Growth & Marketing. Maximus is a mission-driven consumer health company that provides men with content, community, and clinical support to optimize them in mind and body. Maximus has raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.

Please note: Culture is key at Maximus, so we get to know candidates holistically through our questionnaire. You will receive an invite in a separate email upon submitting an application. Please fill it out as honestly and intuitively as possible since it is designed to detect exaggeration, which will cause your application to be automatically rejected. The questionnaire is optional to submit now with your application, but candidates that do so will get strongly prioritized. Note, we do not have access to individual questions’ answers/choices.

We utilize AI note-taking technology during our interview sessions to ensure we capture all answers and details accurately. Candidates are also encouraged to use AI note-takers for their own records if they wish.

Requirements

• 10+ years in growth/performance marketing, including 5+ years leading teams
• Proven success scaling a DTC subscription business with a high-consideration product — a premium-priced purchase requiring research and trust before buying. Commodity impulse-purchase DTC experience alone is not sufficient.
• Demonstrated ownership of a revenue number, not just a media budget — you have built the model tying spend to revenue and defended it to a CEO or board
• Deep hands-on fluency in paid social and paid search, plus real experience building influencer and affiliate programs
• A portfolio of persona-driven creative strategy — you can articulate who a campaign was for, why the message fit, and how it performed
• Experience owning post-click conversion (landing pages, funnel testing, lifecycle) and the analytical depth to back it: attribution, incrementality, cohorts, forecasting
• Builder profile: has restructured or built a marketing org, hired senior channel leads, and managed agencies

Nice To Haves

• Telehealth, regulated health, or wellness category experience (familiarity with health-claim ad policies and compliance-constrained creative)
• Experience marketing a multi-product portfolio with distinct buyer personas per product
• Experience using AI tooling to multiply team output

Responsibilities

• Own the company revenue target; translate it into growth plans and budget allocation by product, persona, and channel. Partner with Finance to build the forecasting model — spend, CAC, conversion, LTV, and revenue by product line — and report against it to the CEO and leadership team.
• Define buyer personas for each acquisition channel and understand how conviction and intent differ by source (a research-heavy optimization buyer from community/branded search vs. a validation-seeking buyer from cold social). Treat the channel itself as a persona signal that informs everything downstream.
• Own creative strategy and messaging architecture — every concept built for a specific persona and adapted natively to Meta, paid search, influencers, affiliates, and emerging channels. Run a testing discipline that links creative to funnel outcomes, not just click metrics.
• Understand and tell the story of Maximus across different mediums and channels to both grow awareness and educate in a crowded and commoditized space.
• Own paid media performance (budgets, agencies, optimization, measurement); scale influencer, creator, and affiliate programs into meaningful channels; diversify the mix to reduce dependence on any single platform.
• Own what happens after the click — landing experiences matched to persona and channel, messaging continuity from ad through intake to purchase, lifecycle/CRM (email, SMS), and funnel CRO. The customer should never feel the handoff.
• Restructure the existing team and agency roster, hire key roles, and build the operating rhythm — planning, budgeting, creative reviews, reporting, and experimentation cadence.

Benefits

• Premium Blue Shield Platinum PPO & HMO Plans (up to 80% coverage)
• Full Suite: Medical, Dental, Vision, Life Insurance
• Best-in-class 401K options
• Flexible vacation/time-off policies
• Liquidity of options whenever available
• Extended options exercise window for loyal employees (3 months for every year of service; e.g. 1 year for 4+ year employees)

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed