Head of Global Events & Field Marketing

Lightning AI•San Francisco, CA
•$260,000 - $270,000•Hybrid

About The Position

Lightning AI is seeking a Head of Global Events and Field Marketing to build and scale a portfolio of events. The goal is to maximize reach with key AI Cloud buyers and end-user audiences across various verticals and segments to drive engagement and pipeline. This role involves driving strategy, defining operating rhythms, and building a team to execute high-impact programs. It is a new role and function within the company, ideal for visionary leaders who are hands-on builders. This is a marketing leadership role reporting to the CMO.

Requirements

  • 12+ years of experience and a strong track record of building and scaling events and field marketing in high-growth technology companies.
  • Deep understanding of complex B2B buying journeys, technical buying committees, complex sales cycles, account segmentation, ABM, and sales-assisted conversion.
  • Sales-aligned operator with a strong track record of partnering directly with executive sales leadership to shape GEO go-to-market plans and strategic alignment of resources to priorities.
  • A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
  • Analytical & Financial Acumen with deep proficiency in attribution, pipeline modeling, and managing budgets and vendors.
  • Strong business acumen and executive presence.
  • Ability to earn trust and build credibility with strong communication skills and cross-functional leadership.
  • Ability to hold a strong point of view and be comfortable making hard calls.
  • Hands-on leader who is comfortable building from scratch with experience operating at scale.
  • Willingness to travel across the region as programs require.

Responsibilities

  • Own the marketing events strategy aligned to business goals, go-to-market strategy, and integrated campaigns.
  • Identify the portfolio of conferences, 1P events, and field tactics that reach AI buyers and end users most effectively.
  • Define strategy and end-to-end execution plans for events.
  • Lead collaboration with Field leadership to identify and prioritize markets, accounts, and formats that will have the greatest impact on pipeline and revenue.
  • Partner with Product Marketing and Growth Marketing leaders to align events to key themes and moments for integrated multi-channel execution and to increase the impact of key company initiatives.
  • Build and scale ABM motions with Field and Growth Marketing to priority accounts, segments, and audiences across the sales cycle from pipeline creation, deal acceleration, to expansion.
  • Build scalable processes, templates, and playbooks.
  • Create and maintain standardized documentation that enables the entire team to operate consistently and efficiently.
  • Establish experimentation and AI-native automation as core operating principles.
  • Develop testing frameworks across different event types and activations.
  • Hire, coach, and scale a team of event and field marketers in fostering a culture of creativity, ownership, and continuous learning.

Benefits

  • Discretionary bonus
  • Meaningful equity component
  • Comprehensive benefits
  • Comprehensive Health Coverage: Medical, dental, and vision coverage for employees and eligible dependents.
  • Meaningful Equity: RSUs that give employees a stake in the company's long-term success.
  • Retirement Savings: 401(k) matching (U.S.) and pension contributions (U.K.).
  • Flexible Time Off: Unlimited PTO, company holidays, and floating holidays to support work-life balance.
  • Company-Wide Winter Break: Two weeks of company closure each winter to disconnect and recharge.
  • Paid Parental & Family Leave: Paid leave to support you and your family through life's important moments.
  • Professional Development: Annual learning and development allowance to support your professional growth.
  • Wellness Benefits: Wellness and work-from-home stipends to support your physical and mental well-being.
  • Sabbatical Program: Four weeks of paid sabbatical leave after four years of service.
  • Flexible Work: Flexible schedules and a hybrid work model for our office-based teams.
  • In-Office Meals: Complimentary meals at our office hubs.
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