Head of Field & Channel Marketing

Versa Networks•Santa Clara, CA

15h•Hybrid

About The Position

At Versa Networks, we're revolutionizing the way businesses connect, secure, and optimize their networks. Our mission is to secure anywhere, anytime access to anything. As a leader in Secure SD-WAN, SSE (Secure Service Edge), SASE (Secure Access Service Edge) and Next-generation Managed Services, we are empowering organizations across the globe to transform their IT infrastructure for the modern cloud era. Our innovative products enable enterprises to deliver a seamless, scalable, and secure digital experience, no matter where their users, devices, or applications are located. Founded by industry veterans and backed by premier venture capital firms, Versa is a market leader driving innovation and growth as it positions itself for a future IPO. We believe in fostering a culture of innovation, collaboration, and customer success. Our team is comprised of passionate, forward-thinking professionals dedicated to driving the future of networking technology. We encourage creativity, offer opportunities for growth, and provide a dynamic environment where our people can thrive and make an impact. At Versa Networks, we don’t just build products – we build relationships, elevate businesses, and shape the digital future. Join us and be part of a fast-paced, cutting-edge company that's making a real difference in how the world connects and communicates.

Requirements

Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
8+ years of B2B SaaS marketing experience with a mix of field and channel marketing.
Proven experience in the SaaS B2B industry, preferably in the cybersecurity/ Networking sector or SaaS companies.
Strong track record of driving measurable pipeline contribution via field and partner campaigns.
Expertise in co-marketing execution, MDF management, and partner enablement.
Skilled in Salesforce, Marketo, and marketing analytics tools.
Exceptional project management, collaboration, and communication skills.
Ability to thrive in a high-growth, fast-paced environment with multiple stakeholders.
Willingness to travel within the Americas (approx. 25–35%).
Bilingual (English + Spanish/Portuguese) a plus for LATAM support.
Applicants must be authorized to work in the US

Nice To Haves

MBA preferred

Responsibilities

Design and execute integrated regional campaigns aligned with Americas pipeline goals.
Manage end-to-end campaign processes: planning, budgeting, execution, lead follow-up, and performance tracking.
Collaborate with Global Demand Gen to localize and amplify campaigns for the Americas market.
Design and Develop a scalable Partner program. (review existing prartner program and own the development and enhancements of the program.)
Lead co-marketing with key partners, VARs, distributors, MSSPs, and service providers.
Own the MDF process: allocation, approvals, execution support, and ROI measurement.
Build scalable partner enablement kits (campaign-in-a-box, playbooks, content).
Execute joint events, webinars, and digital campaigns with partners.
Partner with Americas Sales leadership to design pipeline-building programs: executive roundtables, roadshows, webinars, trade shows, customer advisory boards.
Support ABM and territory-level campaigns for high-value accounts.
Drive regional customer advocacy, references, and success stories.
Act as the bridge between Global Marketing, Americas Sales, and Channel teams.
Adapt messaging and tactics for U.S., Canada, and LATAM markets (localization when required).
Provide feedback from the field to shape global campaigns and product launches.
Track KPIs including pipeline sourced/influenced, event ROI, MDF ROI, partner engagement, and regional marketing contribution.
Provide regular performance updates to the VP of Global Demand Generation and regional leadership.