Head of Field and Events

Coder

9d•$193,000 - $295,000

About The Position

We are hiring a Head of Field and Events to own how Coder wins in person. This is one of three pillars in our marketing strategy, where brand, narrative, and pipeline meet the customer face to face. This is a player-coach role. You will set the strategy for our field and events program and run it with your own hands. You will pick the events that matter, design the experiences around them, and make sure every dollar and every hour on the ground turns into pipeline. Early on you will do much of the execution yourself. As the program proves out, you will build and lead the team behind it. You will report to the CMO and work shoulder to shoulder with sales, demand generation, product marketing, and partnerships. If you like owning a number, being close to customers, and turning a room into revenue, this is your seat.

Requirements

7+ years in field marketing, events, or demand generation, with time at a B2B software or infrastructure company selling to technical and enterprise buyers.
A track record of running events that sourced real pipeline. You can point to numbers, not just nice booths.
Player-coach range. You can build the strategy and also stand up the booth, brief the sales team, and fix the badge scanner at 7am.
Sharp project management. You keep many moving parts on schedule and on budget without dropping details.
Comfort with data and tools. You work in a CRM and marketing automation, and you hold yourself to pipeline and ROI metrics.
Strong partnership with sales. You are trusted in the field and you make reps want to work with you.
Willingness to travel, often, and to be on the ground when it counts.

Nice To Haves

Experience marketing to developers, platform teams, or security and infrastructure buyers.
You have built a field or events function from scratch, not just run one that already existed.
You have worked in a fast-moving startup where the plan changes and you change with it.

Responsibilities

Set the field and events strategy tied to pipeline and revenue targets, and own the calendar across conferences, regional programs, and owned events.
Choose the right conferences and trade shows, negotiate sponsorships, design the booth and on-site experience, and run flawless execution from load-in to follow-up.
Build and run Coder's own moments: executive dinners, roadshows, user groups, hackathons, and hands-on workshops that put the product in front of the right people.
Design regional field programs with sales that generate and accelerate pipeline in priority markets and named accounts.
Own the number for events-sourced and events-influenced pipeline. Set targets, track spend, and report ROI in a way the whole company can see.
Build the lead capture and follow-up motion so no lead falls through. Partner with demand gen and sales ops on routing, qualification, and speed to first touch.
Work with product marketing to make sure the story on stage, at the booth, and in the room is sharp and consistent with the Coder narrative.
Manage budget, vendors, agencies, logistics, and swag with a sharp eye on cost and quality.
Hire, coach, and grow a small field and events team as the program scales.