About The Position

You will be joining an inspiring team that works to bring the Apple brand to life through unique events and experiences that connect our customers with our services and products. This team is housed within Apple Music, but also creates bespoke events and experiences across TV marketing, Sports, Fitness, and other Apple services. We are looking for a senior creative leader who operates with equal fluency in big-picture strategy and hands-on creative direction — someone who can pitch a bold experiential concept in the morning and pressure-test the P&L behind it in the afternoon. You are a visionary experiential leader with a rare combination of creative ambition and operational rigor, capable of inspiring teams to deliver bold, culturally impactful work at the highest level. You blend creative intuition, strategic acumen, and deep production expertise to craft immersive experiences that resonate meaningfully with audiences while advancing clear business objectives and measurable outcomes. You lead with clarity, empathy, and accountability — bringing out the best in people by challenging them to think outside the box and constantly push for new ways to do amazing work. You foster a culture of curiosity, growth, and collaboration, encouraging teams to work together across the Apple ecosystem, embrace new ideas, and push creative boundaries. You are deeply invested in developing talent, identifying strengths, and creating opportunities for individuals and teams to learn, grow, and thrive through change. You bring a deep passion for immersive storytelling, experiential design, and culturally resonant activations. You generate original ideas — not simply executing briefs, but shaping creative vision from concept through delivery. You understand how to balance bold creative ambition with operational rigor, ensuring every initiative is strategically aligned, thoughtfully planned, and built for impact. You mentor and empower the producers and creatives on the team to manage their project pipelines with strategy and enable efficiency across multiple work streams — from early concepting to global productions. You are highly organized, solutions-oriented, and calm under pressure, with exceptional business and budget management capabilities across complex service lines and stakeholder groups. As a senior leader, you are a trusted partner across the organization, known for executive presence, clear communication, and strong cross-functional collaboration. You navigate ambiguity and complexity with confidence, align teams around shared goals, and consistently raise the standard for both creative excellence and team performance.

Requirements

  • At least 10 years of experience leading an Events & Experiential team
  • Equal parts creative and strategic — Can concept a breakthrough experience and articulate why it serves the brand and the business.
  • Demonstrated People leadership, must have experience leading and empowering a high performing team where team culture is valued hand-in-hand with creative & strategic output.
  • Proven budget management — Comfortable owning six-and-seven-figure production budgets, building trackers, and reporting to finance. You will find efficiencies around both resourcing and budgeting.
  • Innovation instinct — Stays ahead of audience trends, new technologies, and industry-leading experiential formats. Protects enough time and resource to ideate pro-actively about where to show up in culture and present blue sky concepts, even if they are not within the realm of possibility for the immediate quarter or year.
  • Process architect — Doesn't just follow systems, builds them. Creates repeatable frameworks for pitch response, creative review, and production delivery.
  • Cross-functional fluency — Works seamlessly across Producers, Creatives, Marketing leads, and external vendors/agencies to integrate the broader ecosystem into event programming.
  • Complex project orchestration — Manages multiple concurrent live projects with contingency planning, timeline governance, and cross-functional coordination.
  • Pitch leadership — Owns presentation quality and storytelling in pitch decks and creative reviews. Can rally a room around the hight idea, both internally and externally.

Responsibilities

  • Define and lead experiential programming at Apple Music and across other Services opportunities
  • Carefully manage the creative pipeline and team delegation — from brief intake through development, and on-site production
  • Innovate and evolve the operational infrastructure (systems, trackers, processes) that enables the team to respond to fast-turnaround briefs and scale with demand
  • Lead our budgeting and project forecasting - working closely with finance and procurement to ensure smooth process and communication
  • Identify, onboard, and negotiate with external partners (agencies, vendors, freelancers) with authority and clear methodology
  • Ensure consistent project management rigor: timelines, status reports, sign-offs, contingency plans
  • Lead creative reviews and manage feedback from cross-functional stakeholders, internally and externally
  • Deliver constructive feedback and develop team members to grow in their skill sets — setting the bar for creative quality and operational discipline
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