Head of Events & Community

Rythm Health

9h•Remote

About The Position

Rythm is the fastest-growing lab in America, redefining at-home testing with an easy blood test and creating a culture around monthly lab testing from home. They handle everything in-house, from sample testing and logistics to code, marketing, and design, allowing for speed, control, and creativity. The Head of Events & Community will own and build the entire Events & Community function from the ground up, encompassing Events, Community, and Brand Partnerships. This role is crucial for turning a scrappy, early-stage model into a scalable, predictable engine that brings Rythm to life in real life across priority DMAs nationwide, while also guiding a content engine for digital channels. The position sits within the Marketing organization, partnering closely with creative, growth, and creator teams. It requires a blend of strategy and operations, with the ability to design the playbook, manage the team, and be hands-on with event setup. The role emphasizes a flywheel approach where events generate content, content fuels digital channels, and digital drives awareness for future events. Significant travel is expected, with the candidate needing to be comfortable traveling 1-2 weeks per month.

Requirements

7+ years in experiential marketing, events, community, or brand partnerships at a high-growth consumer, health/wellness, or DTC brand.
Experience building an events or community program from scrappy to scaled.
Operator mindset with the ability to design strategy and execute hands-on tasks.
Proven track record of driving measurable acquisition through IRL channels, with demonstrable CAC math.
Experience building and managing a distributed field team with clear incentives, content expectations, and performance accountability.
Brand partnerships or business development experience, including negotiating and activating deals with proven business results.
Strong creative instinct and content sensibility, understanding how IRL translates to social media.
Genuine affinity for the health, wellness, endurance, or fitness communities.
Extreme comfort with ambiguity and startup pace.
Exceptional project management and logistics skills, capable of managing diverse event scales simultaneously.

Responsibilities

Own and execute Rythm’s barbell event strategy, spanning large-scale branded activations and high-frequency community pop-ups.
Design activation systems with repeatable kits, mockups, and logistics for various sizing tiers.
Oversee event operations end-to-end, including vendor management, permitting, logistics, staffing, run-of-show, on-site testing flow, biohazard compliance, and teardown.
Drive measurable subscriber acquisition on-site, optimizing for sign-up volume, on-site test completion, and blended event CAC.
Build the event calendar in collaboration with the CEO and marketing team, prioritizing key DMAs and cultural moments.
Design, launch, and scale a Community Lead program across priority metros, recruiting and managing on-the-ground brand representatives.
Develop and prove out the playbook for Community Leads, including sourcing, onboarding, incentives, content expectations, and performance tracking.
Implement a local density strategy to build authentic relationships within influential networks, run clubs, fitness communities, and with micro-influencers.
Create a feedback loop between Community Leads and the marketing organization to share on-the-ground insights.
Identify, negotiate, and execute brand partnership deals to extend Rythm’s reach into adjacent communities.
Establish a Sports Marketing capability to position Rythm as a health-data partner for athletes, teams, and events.
Evaluate partnership opportunities based on acquisition, brand, and strategic value.
Structure creative deals, manage partnership relationships, ensure activation quality, and track ROI.
Treat every event as a content production opportunity, generating photo, video, and UGC for digital channels.
Coordinate with the creative team on shot lists, social posting workflows, and content packages.
Build the IRL-to-digital flywheel, ensuring content fuels social media and drives event awareness.
Develop branded merchandise and activation assets that reinforce Rythm’s visual identity.
Champion Rythm’s brand positioning across all initiatives.
Build and lead the Events & Community function, including hiring key personnel.
Create scalable operational infrastructure, including playbooks, activation kits, and inventory management.
Own the Events & Community P&L, building business cases, tracking results, and reporting to leadership.
Serve as the connective tissue between IRL and digital functions, ensuring insights flow in real-time.

Benefits

Competitive compensation package
Opportunity to help define the future of personalized health
High ownership and visibility from day one
Small, collaborative, mission-driven team
Ability to shape both product and design culture early
Highly competitive base salary
Flexible, remote-friendly work environment
Meaningful work that genuinely impacts people’s lives
Meaningful equity stake
Monthly Rythm Health membership with full access to at-home blood testing and personalized health insights
Paid Time Off + Company Holidays
401(k)
Professional development stipend