Head of Direct, Canada

Dyson•Toronto, ON

9d•CA$161,600 - CA$202,000•Onsite

About The Position

Dyson is a global technology enterprise experiencing rapid growth and ambitious expansion across categories, locations, and personnel. In Canada, Dyson launched in 2006 with headquarters in Toronto, earning recognition as a top employer. The company has seen exponential growth in various teams, including digital, direct, field sales, and Dyson Demo stores. Dyson emphasizes a campus culture that fosters collaboration, development, and learning, creating a dynamic and social environment. The Head of Direct (eCommerce) role is pivotal in defining and executing the growth strategy for Dyson Canada's eCommerce and Direct-to-Consumer (DTC) business. This position holds P&L responsibility and oversees the commercial strategy for DysonCanada.ca, Dyson-owned retail stores, marketplaces, and Customer Care, with a primary focus on driving growth through DysonCanada.ca. The role requires cross-functional collaboration to achieve sustainable growth, exceptional customer experiences, and strong commercial performance, aligning with Dyson Canada's business objectives and premium brand positioning.

Requirements

10+ years of eCommerce, digital commerce, and consumer growth leadership experience.
Expertise in eCommerce trading, site merchandising, conversion optimization, and customer journey management.
Strong commercial acumen with experience owning and managing P&Ls.
Experience leading performance marketing, customer acquisition, and digital media strategies that drive growth.
Understanding of CRM, lifecycle marketing, email marketing, and customer acquisition strategies.
Experience developing affiliate marketing and partnership programs.
Experience managing third-party marketplaces and platform partnerships.
Proven success delivering growth within a premium consumer brand.
Experience leading eCommerce businesses across owned channels and third-party platforms.
Strong understanding of customer experience, consumer behavior, and digital commerce trends.
Broad knowledge of eCommerce operations and infrastructure, including logistics, fulfillment, digital platforms, analytics, and marketing technology.
Strategic thinker with strong commercial acumen and business planning capabilities.
Proven ability to lead in complex, matrixed environments and influence without direct authority.
Strong leadership skills with a track record of aligning teams behind a vision and delivering results through collaboration.
Excellent executive stakeholder management skills, with the ability to build alignment and influence decision-making across senior leadership teams.
Exceptional communication, presentation, and storytelling abilities, translating complex data and insights into clear, compelling business narratives.
Strong relationship builder, capable of engaging stakeholders across local, regional, and global teams.
Strong analytical capability, leveraging data, insights, and experimentation to drive decision-making and performance.
Comfortable operating across both strategy and execution, with a hands-on, results-oriented mindset.
Thrives in dynamic environments and can bring clarity, structure, and direction amidst ambiguity.
Demonstrated ability to challenge the status quo, drive change, and lead continuous improvement.
Entrepreneurial, proactive, and accountable, with a strong sense of ownership.
High levels of integrity, judgment, and professionalism.

Nice To Haves

Experience in premium brands, DTC businesses, or third-party platform ecosystems is an asset.
Ability to travel domestically and internationally as required.

Responsibilities

Define and champion the long-term vision for Dyson Canada's eCommerce and DTC business.
Own the eCommerce and DTC go-to-market strategy, creating compelling reasons for consumers to buy Direct through differentiated products, services, experiences, and commercial initiatives.
Develop the strategic roadmap for DysonCanada.ca and the broader Direct business, identifying opportunities for sustainable growth and customer engagement.
Create alignment across the organization behind a clear growth agenda that supports both eCommerce performance and broader business objectives.
Act as the steward of the Dyson brand across all Direct channels, balancing premium customer experiences with commercial objectives.
Own the Direct business P&L, delivering revenue, profitability, and sustainable growth.
Lead the commercial strategy and trading agenda for DysonCanada.ca and the broader Direct business.
Develop integrated commercial plans across trading, marketing, operations, finance, and people.
Lead forecasting, performance management, and trading reviews to deliver against ambitious growth targets and identify opportunities and manage risks.
Ensure the capabilities, processes, and resources are in place to support continued growth.
Balance short-term performance with long-term strategic objectives.
Lead cross-functional execution of the eCommerce and DTC growth strategy across Marketing, Sales, Customer Service, Retail, Logistics, and Finance.
Partner with Marketing and Category teams to develop go-to-market plans, media strategies, and customer acquisition initiatives that support business objectives.
Ensure Direct priorities are embedded in product launches, commercial activations, and key business initiatives.
Own the end-to-end customer journey across Direct channels, delivering a seamless premium experience that drives conversion, customer satisfaction, and NPS.
Drive continuous optimization of DysonCanada.ca through consumer insights, analytics, and best practices.
Respond with agility to changing customer, market, and competitive dynamics.
Lead and develop a high-performing team focused on accountability, innovation, and continuous improvement.
Evolve the capabilities, skills, and operating model required to support future growth.
Strengthen eCommerce, digital, commercial, and operational capabilities across the business.
Partner with regional and global teams to share insights, adopt best practices, and identify new opportunities.
Champion innovation and continuous improvement to strengthen Dyson Canada's competitive position.