Head of Digital Experience & Data Operations

PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION • Chicago, IL

4d • $110,000 - $110,000 • Onsite

About The Position

The Head of Digital Experience & Data Operations is the operational owner of the website ecosystem, user experience, CMS, and conversion optimization. The Head of Digital Experience & Data Strategy is responsible for day-to-day management, optimization, and continuous improvement of PCMA's website ecosystem and digital user experiences. Reporting to the Director of Digital & Data Strategy, this role serves as the bridge between digital strategy and execution, ensuring that web experiences are intuitive, accessible, high-performing, and aligned with organizational objectives. The position combines website management, user experience design, conversion optimization, and digital production responsibilities.

Requirements

• 7-10 years of experience in marketing analytics, digital analytics, or business intelligence.
• Experience building dashboards in Looker Studio, Power BI, Tableau, or similar BI tools.
• Familiarity with CRM systems (Salesforce, Dynamics, etc.).
• Experience analyzing email marketing and digital campaign performance.
• Knowledge of Google Analytics or other web analytics tools.
• Strong working knowledge of digital analytics, reporting, and optimization, with the ability to translate data into actionable insights.
• Experience partnering cross-functionally with marketing, content, technology, and business stakeholders in a matrixed organization.
• Practical exposure to AI-enabled marketing tools or advanced analytics (e.g., predictive insights, personalization, testing, or automation), with an ability to scale usage over time.
• Excellent communication and collaboration skills

Nice To Haves

• Experience in associations, membership organizations, events, media, or professional services environments a plus.

Responsibilities

• Day-to-day management, optimization, and continuous improvement of PCMA's website ecosystem and digital user experiences.
• Ensuring web experiences are intuitive, accessible, high-performing, and aligned with organizational objectives.
• Website management, user experience design, conversion optimization, and digital production responsibilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior