Head of Delegates

Hyve Group Ltd•New York, NY

About The Position

We are seeking a commercially driven and audience-centric Head of Delegates to lead the development, launch, and scaling of Hyve’s delegate growth and engagement strategy across the Acquisitions & Best Practice portfolio, plus Connected Commerce, Mining Indaba and ASU+GSV. Reporting to the President of Acquisitions & Best Practice, this is a strategic global leadership role focused on transforming how Hyve acquires, engages, retains, and monetises unattached delegates across the event lifecycle. The successful candidate will oversee the inaugural Year 1 rollout of the new delegate blueprint, refining the strategy, operating model, and performance framework before supporting broader implementation across additional events and brands from Year 2 onwards. This role focuses specifically on general attendee and unattached delegate audiences. A key part of the role will be driving the Acquisitions & Best Practice & Connected Commerce delegate revenue performance, with responsibility for delivering delegate revenue targets of approximately $104m, while identifying new commercial and audience growth opportunities to expand performance year-on-year. Working cross-functionally with Marketing, Content, Product, Commercial, and Operations teams, the Head of Delegates will create a scalable, commercially successful, and highly engaging delegate model that strengthens audience loyalty, drives revenue growth, and builds year-round community engagement.

Requirements

Experienced leader with a proven track record in building and scaling audience, delegate, membership, or community programs within complex, high-growth organizations.
Strong understanding of audience acquisition, engagement, and lifecycle marketing strategies
Experience delivering content-led growth initiatives beyond traditional email and paid media channels
Ability to build year-round engagement strategies that create audience stickiness and loyalty
Strong commercial acumen with experience driving revenue growth, upsell performance, retention, and customer lifetime value
Ability to balance audience experience with commercial outcomes
Experience working closely with sales functions and commercial leadership teams
Experience building and managing large-scale audience, delegate, subscription, membership, or loyalty programs
Deep understanding of engagement, retention, and audience development strategies
Proven ability to create community ecosystems that extend beyond a single event or transaction
Highly collaborative, influential, and commercially minded leader who thrives in fast-paced, matrixed organizations.
Combine strategic thinking with operational execution and bring a passion for audience growth, community building, and commercial innovation.
Comfortable working across multiple brands, stakeholders, and international teams while driving alignment, momentum, and measurable business impact across the Acquisitions & Best Practice portfolio.

Nice To Haves

Candidates may come from a variety of industries and environments, including: B2B events, trade shows, or large-scale live event businesses; Media, publishing, or subscription-led businesses; Membership or loyalty program organizations; Hospitality, sports, entertainment, or fan engagement businesses; Audience growth or subscriber engagement functions within major consumer or digital brands

Responsibilities

Lead the design, implementation, and optimization of Hyve’s delegate growth and engagement strategy across the Acquisitions & Best Practice & Connected Commerce portfolios
Oversee the Year 1 launch of the new delegate blueprint and refine the operating model based on commercial performance and audience insights
Support the phased rollout and embedding of the model across additional Hyve events and brands from Year 2 onwards
Develop long-term audience growth, retention, and engagement strategies that drive sustainable lifetime value
Partner with senior stakeholders across Acquisitions & Best Practice to align delegate strategies with broader business objectives
Drive acquisition strategies for new delegate audiences through innovative, content-led, and performance marketing initiatives
Build audience segmentation, engagement journeys, and lifecycle marketing programmes designed to increase retention and repeat attendance
Partner closely with Marketing and Content teams to deliver high-performing campaigns and year-round audience engagement strategies
Develop sustained engagement touchpoints that extend beyond the live event cycle and strengthen community participation throughout the year
Own delegate growth and commercial performance metrics across relevant events and portfolios
Develop strategies to increase delegate revenue, retention, and conversion across both live and year-round offerings
Create and optimize upsell opportunities for delegates across add-ons, premium experiences, content, and community products
Establish scalable lifetime value models and engagement pathways for different attendee types and audience segments
Delivering delegate revenue targets of approximately $104m ($77m Connected Commerce, Acquisitions & Best Practice & $27m MI & ASU+GSV), while identifying new commercial and audience growth opportunities to expand performance year-on-year
Help shape and build the delegate operating model alongside senior leadership
Work closely with dedicated sales and marketing resources operating within a matrix structure and dual reporting environment
Influence and align cross-functional teams across Marketing, Sales, Product, Content, and Operations
Support future team design and recruitment, including the potential build-out of additional delegate leadership and operational roles
Build strong working relationships with event leadership teams across the Acquisitions & Best Practice portfolio, including Mining Indaba and ASU+GSV