Head of Customer Activation

Sandvik

3d•Remote

About The Position

Do you want to lead the next step in how technical expertise is turned into stronger customer relationships, new business opportunities and measurable growth? As Head of Customer Activation, you take on a global leadership role with significant transformation responsibility – shaping how we engage customers and create commercial impact across markets. Be part of our continued journey. At Sandvik Coromant, we help shape the future of manufacturing by developing solutions, products and services that make a real difference for our customers. This is a place where trust, empowerment and collaboration are part of everyday work, giving you room to lead with both strategic direction and practical impact. Your mission: As Head of Customer Activation, you lead a global function that is evolving from a traditional marketing-oriented role into a commercially focused platform for customer acquisition, engagement and revenue growth. A central part of your mission is to strengthen how we meet, inspire and develop customers through our global network of Sandvik Coromant Centers, Tech Days customer events and Sandvik Coromant Academy learning offerings. Together, these platforms play an important role in turning technical expertise into stronger customer relationships, new business opportunities and measurable commercial impact. This is a role with significant transformation responsibility. You continue the journey of redefining how Customer Activation creates value, turning technical knowledge, customer interactions and learning experiences into stronger customer pipelines and measurable sales outcomes. You also ensure that technical product information is accurate, accessible and presented in ways that help customers understand the value of our solutions.

Requirements

Deep technical credibility in manufacturing, CNC, metal cutting or a related industrial environment, combined with a strong commercial mindset.
Understand how technical expertise can be translated into clear customer value, engaging communication and measurable business outcomes.
Experience from industrial B2B sales, product management, technical leadership, customer-facing roles or industrial training organizations.
University degree in a relevant field.
Proven leadership experience in a global environment.
Ability to lead change across cultures, functions and stakeholder groups.
Communicate with clarity and confidence.
Present technical content in a way that creates interest.
Build strong collaboration with both technical and commercial teams.
Practical, hands-on approach.

Responsibilities

Driving activity and customer engagement through Sandvik Coromant Centers globally.
Developing and expanding Tech Days as a customer acquisition and engagement platform.
Transforming Sandvik Coromant Academy and training offerings toward a more commercial, revenue-generating model.
Making technical content relevant, engaging and attractive to customers.
Leading a global team and collaborating across markets, functions and senior stakeholders.