Head of Content

Leap Brands • Fort Lee, NJ

7d • $225,000 - $250,000

About The Position

We are seeking a strategic leader to build and scale a Content Experience capability as a core business growth engine. The Head of Content Experience is responsible for leading the Content Experience function, overseeing Creative Strategy, Experience Design, Content Production, and Content Operations. This role owns the end-to-end Content Experience capability and drives measurable business impact through customer engagement, discovery effectiveness, conversion improvement, and scalable content operations. This leader will drive the evolution from fragmented campaign-based execution toward an integrated Content Experience operating model that delivers measurable business impact across direct-to-consumer, retail, marketplace, and emerging AI-driven discovery environments. The ideal candidate combines customer experience thinking, content strategy, operational leadership, and business acumen to build scalable capabilities that support long-term growth. Mission: Design and deliver customer-centric content experiences that drive discovery, engagement, and conversion across the customer journey. Build and scale a Content Experience capability through customer-focused content, experience innovation, operational excellence, and measurable business outcomes.

Requirements

• 12+ years of experience in customer experience, content strategy, digital commerce, creative operations, marketing transformation, or related disciplines
• Experience leading multidisciplinary teams across content, design, production, and operations
• Experience managing large-scale digital content ecosystems
• Strong understanding of customer journey design and content-driven business growth
• Business-minded Content Experience leader who can build capabilities, lead organizations, improve customer experiences, drive operational excellence, and deliver measurable business impact.

Nice To Haves

• Direct-to-consumer and commerce environments
• Retail and marketplace ecosystems
• Content operations and governance
• Customer experience optimization
• Workflow transformation and operational scaling
• AI-enabled content environments

Responsibilities

• Lead the development and execution of an integrated Content Experience strategy that supports customer discovery, evaluation, decision-making, and conversion.
• Define the Content Experience vision and roadmap.
• Align content and experience initiatives with business objectives.
• Ensure consistency across customer touchpoints.
• Drive customer-centric decision-support experiences.
• Connect storytelling, product information, customer needs, and commerce experiences.
• Build and strengthen four core Content Experience capabilities: Creative Strategy, Experience Design, Content Production, and Content Operations.
• Ensure Content Experience initiatives contribute directly to business performance.
• Improve content effectiveness and customer engagement.
• Increase discoverability and conversion performance.
• Enhance product experience performance.
• Drive content reuse and operational efficiency.
• Support revenue growth through improved customer experiences.
• Partner closely with commercial, marketing, digital, analytics, and operational stakeholders to align content investments with business goals.
• Develop scalable operating models that improve speed, efficiency, quality, and consistency.
• Establish content governance standards.
• Improve workflow efficiency.
• Optimize resource allocation.
• Create repeatable content frameworks.
• Standardize processes across channels and platforms.
• Lead continuous improvement initiatives that increase organizational effectiveness and scalability.
• Serve as the primary Content Experience leader across the organization.
• Collaborate closely with Marketing, Digital Commerce, Analytics & Insights, Operations, Technology, and Executive Leadership.
• Ensure alignment between customer needs, business priorities, and execution teams.
• Build a high-performing Content Experience organization.
• Talent development and succession planning.
• Capability assessment and development.
• Hiring and workforce planning.
• Coaching and leadership development.
• Performance management.
• Foster a culture of collaboration, accountability, innovation, and continuous learning.
• Partner with technology and transformation leaders to modernize content workflows and capabilities.
• Support adoption of AI-enabled content workflows.
• Improve content scalability through technology and automation.
• Develop AI-ready content structures.
• Enhance operational efficiency through process innovation.
• Drive capability adoption and business application of emerging content technologies.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed