Head of Consumer Growth (backed by Y Combinator, $5M+ ARR, $23M+ raised)

Legion Health•San Francisco, CA

13d•$190,000 - $300,000•Onsite

About The Position

Legion Health is building the AI infrastructure to deliver fast, affordable, and world-class healthcare, starting with psychiatry. Their AI-native care-delivery platform automates administrative work and has received regulatory authorization for AI to prescribe psychiatric medications. This approach aims to significantly reduce both administrative and clinical labor costs in healthcare. Legion Health has achieved tens of thousands of visits in two years with industry-leading patient satisfaction and retention, focusing on a 10X better patient and clinician experience. The company is backed by prominent investors and founders from successful tech companies.

Requirements

5+ years in consumer growth, performance marketing, or growth leadership at a high-growth consumer, DTC, marketplace, subscription, telehealth, healthcare, wellness, fintech, or regulated company.
Direct ownership of meaningful paid media budgets, ideally 7-figure+ annual spend, with clear accountability for CAC, ROAS, payback, LTV, and contribution margin.
Deep hands-on experience with paid social, especially Meta and TikTok; strong working knowledge of Google Search, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
Strong performance creative judgment: you can write hooks, critique scripts, brief creators, identify why an ad worked, and build systems that produce high-quality creative at high volume.
Proven experience improving conversion across landing pages, onboarding, quizzes, checkout/intake flows, pricing pages, scheduling flows, and lifecycle touchpoints.
High analytical fluency: attribution, incrementality, cohort analysis, retention curves, LTV modeling, experimentation, budget pacing, and forecasting.
Comfortable with tools such as Meta Ads, TikTok Ads, Google Ads, GA4, Segment, Mixpanel, Looker/Hex, SQL, HubSpot/Salesforce, Customer.io/Braze/Iterable, Webflow/Next.js landing pages, Optimizely/VWO, Figma, Airtable, and AI tools for creative iteration and analysis.
Experience with creator-led advertising, UGC, whitelisting, testimonials, customer stories, and compliance-safe social proof.
Healthcare judgment: you understand that patient acquisition is not the same as selling shoes. Claims, targeting, privacy, expectations, clinical review, and trust all matter.
Low ego, high urgency, founder-level ownership. You can set strategy on Monday, rewrite ad copy Tuesday, debug attribution Wednesday, and cut wasted spend Thursday.

Nice To Haves

The performance rigor of Hims/Ro, the consumer intuition of Function/Oura, the creator and UGC instincts of Seed/Curology, and the compliance judgment required to market real medical care without losing patient trust.

Responsibilities

Own Legion’s consumer growth number across qualified leads, scheduled visits, completed visits, CAC, payback, contribution margin, LTV, retention, and reactivation.
Build and scale paid acquisition across Meta, TikTok, Google Ads, YouTube, Reddit, affiliates, podcast/audio, CTV, direct mail, and emerging channels.
Create a high-velocity performance creative engine: hooks, scripts, UGC, clinician-led explainers, testimonials, landing page angles, offer tests, and audience-specific narratives.
Build a creator and influencer program that drives measurable acquisition, not vanity awareness: whitelisting, Spark Ads, creator briefs, usage rights, clinical review, and performance iteration.
Own funnel conversion from ad to appointment: landing pages, quizzes, intake flow, insurance/price messaging, scheduling, trust modules, abandonment recovery, and A/B testing.
Build Legion’s SEO and content engine around anxiety, depression, psychiatry access, medication management, refills, insurance-covered psychiatry, and fast mental health care.
Own lifecycle marketing across email, SMS, retargeting, abandoned intake, no-show prevention, post-visit engagement, referrals, and winback.
Partner with product, data, clinical, legal, compliance, and operations to make growth fast without breaking patient trust, clinical quality, or healthcare marketing rules.
Build the growth operating system: weekly channel reviews, creative testing roadmap, CAC/payback dashboard, cohort reporting, attribution, incrementality tests, forecasting, and budget pacing.
Hire and manage the first consumer growth team across performance marketing, lifecycle, SEO/content, creative strategy, analytics, agencies, and creator partnerships.