Head of Consumer Branch Banking

Atlantic Union Bank•Glen Allen, VA

About The Position

The Head of Consumer Branch Banking executive will own performance across deposits, lending, distribution, and customer experience, driving sustainable growth, deepening primary relationships, and optimizing the operating model. The role is focused on accelerating customer acquisition and growing core deposits and assets, requiring a leader with strong expertise across retail delivery, branch operations, and business development.

Requirements

15+ years of progressive leadership experience in consumer banking or financial services
Proven track record of owning and delivering a large-scale P&L
Demonstrated success leading transformation and growth initiatives
Experience operating across multiple business segments (consumer, small business, or commercial)
Deep understanding of consumer banking economics, products, and regulatory environment
Experience leading large, geographically dispersed teams
Strong executive presence with ability to influence at the Board and C-suite level
Consumer banking economics and relationship profitability
Market dynamics and competitive landscape
Omnichannel distribution and branch optimization strategies
Consumer risk and regulatory frameworks
Customer-first journey transformation
Data-driven product and experience innovation
Cross-functional leadership across technology, operations, and business lines
Strategic leadership with disciplined execution
Results-oriented with strong accountability
Analytical and data-driven
Balanced judgment across growth, risk, and customer impact
Adaptive and forward-looking

Responsibilities

Own the branch banking P&L, including deposits, consumer lending, and fee-based revenue
Establish clear performance metrics and accountability, embedding a high-performance culture across the organization
Drive revenue growth, margin expansion, and risk-adjusted returns through increased productivity and sales and service model implementation
Define and execute a forward-looking consumer banking strategy aligned to customer needs and market dynamics
Lead enterprise-level transformation, including operating model redesign, and customer journey modernization
Identify and execute growth opportunities, including new markets and partnerships
Champion a customer-obsessed culture, embedding end-to-end journey ownership across product, channel, and service delivery
Ensure that branch tools create the best possible experience for teammates and customers
Translate customer insights into intuitive, adoption-driving products and experiences
Drive relationship deepening and lifetime value, balancing high-touch service with seamless digital engagement
Build and lead a high-performance sales culture, with clear accountability, metrics, and disciplined execution
Drive connectivity across consumer, small business, and commercial segments to maximize relationship value
Partner across the enterprise to deliver a cohesive, customer-centric franchise strategy
Lead transformation of the branch and distribution model, including footprint strategy, workforce optimization, and productivity improvement
Advance a seamless omnichannel experience, aligning digital, call center, and in-branch capabilities
Leverage technology, automation, and data to streamline workflows, improve scalability, and enhance sales and service effectiveness
Drive measurable improvements in efficiency, customer experience, and operating performance
Serve as a visible enterprise leader, influencing strategy and aligning stakeholders across the executive team
Build and develop a high-performing leadership bench, fostering accountability, engagement, and continuous improvement
Lead a large, geographically dispersed organization with strong culture and performance discipline
Management and underwriting discipline
Partner with risk, legal, and compliance to maintain a strong control environment