Head of Community Marketing

Probably Genetic•San Francisco, CA

5d•$120,000 - $185,000•Hybrid

About The Position

We are looking for a Head of Community Marketing to build and lead our community marketing strategy for the patients, families, and caregivers of the rare disease population we serve. You'll turn a scattered, often isolated population into an engaged community, and turn that community into a growth engine for Probably Genetic.

Requirements

5-10 years of experience in community marketing or community-led growth at a consumer brand known for genuine community engagement (health/wellness, fitness, productivity, or lifestyle products with passionate user bases are a strong fit)
A track record of building or significantly growing a community with active participation, members creating content, referring others, and organizing around the brand themselves
Creative instincts for community activation, from concept to execution
Fluency in both virtual and in-person community building
Comfort using data to guide decisions and identify what's driving growth, engagement, and CAC
Genuine empathy for engaging a sensitive, high-stakes population; you never lose sight of the real people behind the community
Strong written and verbal communication; you can shape a brand's voice and adapt it to a high-trust context
Willingness to travel regularly for events and partner meetings
Patient-focused and motivated to have a lasting, positive impact on humanity
Comfortable in a fast-paced, often ambiguous environment with rapid change
Action-oriented and excited to build a company from the ground up

Nice To Haves

Familiarity with the rare disease landscape or existing relationships within the rare disease community

Responsibilities

Define and own our community marketing strategy, spanning virtual (social, online groups, content, email) and in-person (events, conferences, meetups, fundraisers) channels
Develop original campaign concepts to activate and grow patient and caregiver communities
Build and own relationships with patient advocacy groups (PAGs) and foundations across hundreds of rare diseases, strengthening existing partnerships and cultivating new ones
Test and iterate across tactics, including referral and email outreach, PAG partnerships and sponsorships, events, participant compensation, and paid media
Track how community efforts influence key metrics, including patient acquisition and CAC, and adjust strategy accordingly
Build scalable, repeatable playbooks for community-driven growth
Represent Probably Genetic at conferences, fundraisers, and community events, with regular travel expected