Head of Commercial Partnerships for Blexr

Talentin•Capon Bridge, WV

4d•Remote

About The Position

Blexr is a performance marketing company with a portfolio of iGaming affiliate sites operating across Tier 1 and Tier 2 markets globally. We sit at the intersection of SEO, paid media, and strategic commercial partnerships in the iGaming space, and we are deliberate about how we grow. We are mid-way through a significant transformation of our commercial function, moving from a transactional sales operation to a strategic, data-led commercial team. This is not incremental change. It is a fundamental shift in how we manage partners, structure deals, and think about long-term commercial value. For the right person, joining at this stage is a genuine opportunity to shape a function, not just run one. We are hiring a Head of Commercial Partnerships to play a central role in shaping and leading Blexr's commercial function during a period of transformation. This is a senior, hands-on leadership position sitting between the VP Commercial and the Account Management team. You will be responsible for raising the standard of our partnerships function: improving how we manage accounts, how we structure and evaluate deals, and how we build long-term commercial value. You will lead and develop a team of Account Managers, while also taking direct ownership of our most important partner relationships. This includes elevating engagement to senior stakeholders, leading high-value negotiations, and ensuring every partnership delivers against clear commercial objectives. Alongside this, you will own the business development function. You will identify and unlock new opportunities across markets and partners, working closely with the Commercial Performance Lead to ensure all decisions are grounded in data and aligned with our broader strategy. This role combines leadership, execution, and build. You will set direction, drive performance, and actively contribute to commercial outcomes yourself. You will also play a key role in defining how the function operates: introducing structure, improving processes, and building a model that scales. This is not a role with a fixed playbook. It is an opportunity to help create one.

Requirements

Proven experience in iGaming affiliation. This is a non-negotiable requirement. You must understand how affiliate programmes work, how deals are structured, and how partners operate in this space
Experience heading up or senior managing an account management or partnerships team, ideally at another iGaming affiliate business
Established relationships across iGaming operators, with credibility at senior levels and the ability to activate key relationships quickly
Strong commercial instincts. You know what a good deal looks like, you can negotiate confidently at senior levels, and you understand the revenue logic behind every commercial decision
Genuine BD capability. You are comfortable developing new relationships from scratch, not just managing existing ones
A track record of elevating partner relationships beyond the first point of contact to head of and director level
The ability to define and build processes and workflows from scratch. We are a team in transformation and there will be areas where you need to create structure, not inherit it
Comfort with ambiguity and a natural problem-solving mindset. Things will not always be clear-cut and we need someone who leans in rather than waits for direction
The ability to balance team leadership with personal commercial output. This role requires both

Nice To Haves

Familiarity with multi-channel affiliate propositions, blended deals across SEO, media buying, and paid traffic
Experience working with CRM systems and performance data to inform commercial decisions
Exposure to unregulated or emerging markets alongside established regulated ones

Responsibilities

Manage and develop a team of Account Managers, providing direction, coaching, and day-to-day oversight of their partner portfolios
Act as the conduit between the AM team and the VP Commercial, filtering, shaping, and escalating where needed
Be the first approver on deals before they reach VP level, ensuring every agreement is evaluated on rate, structure, partner quality, and strategic fit
Build a high-performance team culture where commercial thinking, not just account management activity, is the standard
Take personal ownership of elevating our Tier 1 partner relationships beyond initial account manager contact to head of affiliates, and marketing/commercial director level
Lead commercial negotiations on strategic accounts and complex or high-value deals
Identify and develop new partner opportunities in line with our tiered partner framework, both within existing markets and new ones
Build and maintain relationships at senior levels across the iGaming affiliate ecosystem, ensuring Blexr is seen as a premium, strategic partner
Enforce deal quality standards across the team, ensuring no agreement goes live without proper rate benchmarking, terms review, and partner credibility assessment
Work closely with the Commercial Performance Lead to use performance data in every partner conversation: tiering decisions, renegotiations, and new deal structures
Champion the move from volume-driven to value-driven account management across the team
Take ownership of defining and implementing workflows and processes across the partnerships function, from deal origination and approval through to partner onboarding and ongoing account management
Identify inefficiencies in how the team operates and build structured solutions, whether that is improving how deals are tracked, how performance is reviewed, or how partner information is managed
Work with the VP Commercial and Commercial Performance Lead to ensure the partnerships team is operating with the right tools, cadences, and standards in place
Build a function that scales, where the quality of output does not depend on individual judgment alone but on clear, repeatable processes the whole team can follow
Understand and actively develop Blexr's multi-channel commercial proposition across organic SEO and paid media, and be able to pitch blended deals confidently to senior partner contacts
Work with the VP Commercial on commercial strategy, partner prioritisation, and the quarterly and annual commercial roadmap

Benefits

Bonus: 10% yearly performance bonus (discretionary).
Development Investment Pot – to spend on learning material to keep you up-skilling.
£/€500 Wellbeing Allowance – for anything that helps you stay healthy and balanced.
Enhanced Holiday Allowance – giving you more space to rest, reset and recharge.
Buy / Sell Leave – ability to buy or sell up to 5 days per year for those moments that matter.
Enhanced Parenthood Leave – up to 6 months of paid leave with buy-out options for all new parents.
Working From Home Setup – so you're set up to do your best work comfortably and productively.
ChatGPT Business Subscription – to help you work smarter, not harder.
Private Health Insurance – opt-in for added peace of mind (eligible post probationary period).
Mental Health Support instant, confidential access via Spill.
Values Coaching (Coming soon!) – quarterly coaching conversations to help you bring our values to life.
Milestone Recognition – milestone rewards at 3, 5 and 8 years with Blexr.
Pension & Life Investments – to build stability and peace of mind.