Head of Brand Experience

Merit Restorations•Purcellville, VA

4d•Hybrid

About The Position

Merit Restorations is seeking a Head of Brand Experience to build, protect, and amplify its brand. This is a unique opportunity to shape a nationally recognized brand in the restoration industry, going beyond traditional marketing tasks to focus on storytelling, experiences, culture, consistency, and execution. The role involves working directly with the Director of Marketing & Client Experience to bring the Merit brand to life across all touchpoints, from social media and jobsite visits to employee events and community involvement. While the Director focuses on strategy, this role owns the day-to-day execution to advance the Merit story. It's a builder's role with significant ownership and autonomy, empowering the individual to move quickly, create boldly, and lead initiatives with support and guidance.

Requirements

Highly creative but equally disciplined.
Entrepreneurial but accountable.
Ability to think strategically and execute tactically.
Comfortable creating a long-term brand vision and equally comfortable walking a jobsite in boots capturing content.
Takes initiative and creates momentum.
Does not need constant direction; sees opportunities and takes ownership.
Asks: 'What's the story here?', 'How can we make this better?', 'How can we make Merit impossible to ignore?'
Requires initiative, creativity, resilience, and curiosity.
Exceptional communication skills.
Ability to balance strategy and execution every single day.

Nice To Haves

Experience in the restoration industry.
Experience building a nationally recognized brand.
Proficiency with Canva, Adobe Creative Suite, AI platforms, photography, and video editing software.

Responsibilities

Capture and share stories that showcase employees, customers, projects, company culture, acquisitions, and community involvement.
Write compelling content for social media, websites, newsletters, recruiting campaigns, leadership communications, and public relations initiatives.
Interview employees, customers, partners, and leadership to uncover authentic stories that build trust and strengthen the Merit brand.
Maintain a consistent flow of engaging content that reflects the voice and values of Merit Restorations.
Travel to jobsites, branch offices, company events, and community initiatives to capture high-quality photos, videos, and stories.
Produce content using modern creative tools including Canva, Adobe Creative Suite, AI platforms, photography, and video editing software.
Organize and maintain a growing digital media library that is easily accessible across the organization.
Coordinate photographers, videographers, designers, and other creative partners to ensure projects are completed on time and on brand.
Ensure all marketing materials and communications align with established brand standards and messaging.
Coordinate marketing projects from concept through completion across internal teams, agency partners, and vendors.
Maintain project timelines, priorities, and deliverables to ensure marketing initiatives move forward efficiently.
Manage website content updates, marketing requests, creative assets, and campaign execution.
Anticipate roadblocks, communicate proactively, and help ensure ideas become finished projects.
Recommend improvements to marketing systems, workflows, and processes that increase efficiency as the company grows.
Manage and execute content across LinkedIn, Facebook, Instagram, Google Business Profiles, company websites, email campaigns, and emerging digital platforms.
Support ongoing website updates and work with digital marketing partners to keep content accurate, relevant, and aligned with business goals.
Identify opportunities to increase brand awareness, engagement, and visibility across all markets.
Maintain an organized content calendar that supports company priorities and seasonal initiatives.
Develop marketing materials that support business development, recruiting, acquisitions, and customer communications.
Create presentations, case studies, project profiles, brochures, one-pagers, recruiting materials, and other sales collateral.
Partner with leadership to ensure every customer-facing presentation tells a compelling and consistent Merit story.
Support initiatives that strengthen Merit's reputation and customer experience.
Manage online review generation efforts and assist with Google Business Profile updates.
Collect customer testimonials, before-and-after stories, and project success stories that reinforce trust and credibility.
Help ensure the customer experience reflects the promises made by the Merit brand.
Help plan, promote, and execute company events, branch openings, conferences, sponsorships, employee celebrations, community initiatives, and customer appreciation events.
Represent Merit at networking events, industry conferences, and community functions when appropriate.
Capture stories and content before, during, and after events to maximize their impact.
Support internal communications by highlighting employee milestones, company growth, promotions, anniversaries, awards, and culture-building initiatives.
Help strengthen Merit's employer brand by showcasing the people and values that make the company exceptional.
Support the marketing integration of newly acquired companies into the Merit family.
Coordinate branding updates, announcements, onboarding materials, and marketing assets during acquisitions.
Help preserve local relationships while introducing new teams to the Merit brand and culture.
Capture and share the stories that accompany the company's continued growth and expansion.
Continuously explore AI tools, creative technologies, and emerging marketing platforms that improve the speed, quality, and effectiveness of marketing efforts.
Bring fresh ideas and creative solutions that help Merit stand out in the restoration industry.
Look for opportunities to improve how the marketing team creates, organizes, and shares content across the company.