Head of Brand and Performance Marketing, EquityZen - Executive Director

Morgan Stanley • New York, NY

2d • $150,000 - $250,000 • Onsite

About The Position

EquityZen, a part of Morgan Stanley, is a leading marketplace for pre-IPO investments, connecting shareholders of private companies with accredited investors. Through its category-leading technology and innovative approach, EquityZen delivers data-driven insights and tools that empower its 800,000 users to navigate the private markets with confidence. Having completed more than 51,000 private placements in nearly 500 private companies, EquityZen is on a mission to deliver “Private Markets for the Public.” EquityZen is looking for a Head of Brand and Digital Marketing for Morgan Stanley Private Markets to join our growing team.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• 15+ years’ experience working in digital marketing, including expertise in performance, growth and lifecycle marketing
• Strategic mindset; able to distill opportunities to their essence and devise plans to meet those strategies
• Responsible for development and execution of key projects, building annual plans for areas of responsibility.
• Ability to communicate clearly and effectively and influence through expertise is highly valued.
• Experience working in regulated industries is also a plus.
• Data-driven mentality with the ability to analyze and report data across various mediums and tools including Google Analytics, Hubspot, Excel / Google Sheets, Mixpanel or similar product analytics tools, Impact or similar affiliate marketing tracking tools
• Demonstrated ability to craft and manage marketing budgets
• Proven success executing strategic marketing campaigns aimed at both customer acquisition and engagement and across various digital channels
• Deep knowledge of financial services and B2C marketing with some familiarity with B2B
• Proven success as a manager to develop and guide performance of a talented team

Nice To Haves

• Affiliate marketing experience a plus
• Experience leading marketing programs for financial services, fintechs or brands targeting affluent consumers would make an excellent fit for this role.

Responsibilities

• Lead the development of the brand strategy and execute marketing programs aimed at customer acquisition and engagement across the Morgan Stanley ecosystem (Morgan Stanley at Work, ETRADE, and Financial Advisors).
• Ensure brand differentiation, cohesion and drive performance reporting tied to program, campaign, and business goals.
• Define opportunity for Morgan Stanley Private Markets and develop and execute on the brand and performance marketing plan that ties to business and marketing goals.
• Define positioning, value propositions, core messaging and roles of brands across audiences and build programs to deliver on the plan.
• Build, monitor, and optimize paid media programs across channels including Google Ads and paid social (Facebook, Instagram, LinkedIn) with a focus on both acquisition and ongoing engagement.
• Plan and execute automated lifecycle marketing campaigns via marketing automation tools (e.g., Hubspot) to nurture long-term, ongoing relationships with investors and shareholders.
• Oversee marketing reporting, set KPIs and budget, and use data (e.g., Google Analytics, Tableau) to track performance, generate insights, and improve our unit economics and client experience.
• Conduct A/B and multivariate experiments, including channel and landing page tests.
• Partner with other private market marketing team members to deliver on SEO, paid media, and content approaches.
• Work with internal Compliance function to ensure a compliant marketing operation.

Benefits

• Comprehensive employee benefits and perks in the industry
• Ample opportunity to move about the business for those who show passion and grit in their work.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive