Head of Brakewise

ATI•Woburn, MA

About The Position

ATI is transforming the automotive service industry through intelligent inspection technologies, Physical AI, and advanced automation solutions. Our mission is to help automotive service providers operate safer, more efficiently, and more profitably through innovative technology. Brakewise, an ATI company, is an AI-powered brake intelligence platform designed to improve vehicle safety, enhance service transparency, and help automotive service providers identify and address brake issues more effectively. By delivering actionable brake health insights, Brakewise empowers dealerships, service centers, tire retailers, fleets, and aftermarket providers to improve customer outcomes while creating new service opportunities. As Brakewise enters a critical growth phase, ATI is seeking a Head of Brakewise to lead the successful launch, market adoption, and operational scaling of the business. Position Overview The Head of Brakewise serves as the operational owner of the Brakewise business, responsible for turning a great product into a scalable and successful SaaS platform. This role sits at the intersection of customers, product, sales, marketing, and operations. The successful candidate will ensure that Brakewise delivers exceptional value to customers while building the processes, partnerships, and operational foundation necessary to support growth. The Head of Brakewise will work closely with customers to understand their needs, collaborate with ATI’s product and engineering teams to guide product development, support go-to-market initiatives, and oversee customer success and business operations. This individual will serve as the voice of the customer within ATI and help ensure that product innovation remains closely aligned with market needs. The Head of Brakewise will lead the execution of Brakewise’s growth strategy, ensuring successful customer onboarding, adoption, retention, and expansion while establishing scalable operating processes that support long-term success. This role will oversee customer-facing functions and partner closely with sales leadership to optimize market penetration, customer outcomes, and recurring revenue growth. This is a hands-on leadership role for a builder who enjoys launching innovative products, solving problems, working directly with customers, creating scalable processes, and transforming emerging technology into a successful SaaS business.

Requirements

5+ years of experience in SaaS, automotive technology, automotive services, customer success, product management, business operations, or related fields.
Demonstrated ability to drive execution in a fast-paced environment and successfully bring products, services, or programs to market.
Experience working directly with customers to understand needs, solve problems, and improve outcomes.
Strong business acumen with an understanding of SaaS growth, customer adoption, retention, and recurring revenue models.
Ability to translate customer feedback and market insights into product and business recommendations.
Excellent communication, organization, and relationship-building skills.
Highly analytical with strong problem-solving and decision-making capabilities.
Comfortable working cross-functionally with engineering, product, sales, marketing, and operations teams.
Self-starter mentality with a willingness to roll up your sleeves and build processes from the ground up.

Nice To Haves

Experience launching, scaling, or supporting a SaaS product or technology platform.
Experience in automotive technology, automotive services, dealerships, fleets, aftermarket services, or related industries.
Background in customer success, product management, business operations, implementation, or go-to-market strategy.
Startup, early-stage company, or high-growth business experience.
Experience managing projects, programs, or small teams.

Responsibilities

Lead the day-to-day operational success of the Brakewise business.
Develop and execute growth plans that drive customer adoption and recurring revenue.
Establish key performance indicators and operating metrics to measure business performance.
Build and improve business processes that support scale and operational efficiency.
Identify and evaluate new market opportunities, partnerships, and growth initiatives.
Collaborate with ATI leadership on planning, forecasting, and business priorities.
Drive adoption and expansion across customer segments and distribution channels.
Own customer onboarding, implementation, adoption, retention, and expansion strategies.
Develop and maintain strong relationships with customers and strategic partners.
Ensure customers achieve measurable value from the Brakewise platform.
Establish customer success processes, reporting, and feedback programs.
Lead customer reviews and help identify opportunities for growth and improvement.
Serve as a key point of contact for customer challenges and escalations.
Build a customer-centric culture focused on satisfaction, retention, and long-term success.
Serve as the voice of the customer within ATI.
Gather customer feedback, market intelligence, and industry insights to inform product priorities.
Partner closely with product and engineering teams to define requirements and roadmap priorities.
Help ensure product enhancements align with customer needs and business objectives.
Monitor industry trends, competitive solutions, and emerging technologies.
Support successful launch and adoption of new product features and capabilities.
Help shape the long-term vision and positioning of Brakewise.
Develop and execute go-to-market strategies for new customers, markets, and channels.
Partner with marketing and sales teams on positioning, messaging, pricing, and customer acquisition initiatives.
Lead launch planning and market rollout activities.
Support sales teams through customer engagement, industry expertise, and strategic relationship development.
Identify opportunities to expand Brakewise into dealerships, independent service providers, tire retailers, fleets, aftermarket organizations, and other automotive channels.
Drive initiatives that improve customer acquisition, activation, and long-term engagement.
Support and coordinate customer-facing sales personnel responsible for dealer and channel relationships.
Lead customer success, implementation, and business operations activities.
Coordinate efforts across product, engineering, sales, marketing, and operations teams.
Build scalable processes for onboarding, reporting, support, and customer engagement.
Foster a culture of accountability, innovation, customer focus, and continuous improvement.
Help build and scale the team as Brakewise grows.
Represent Brakewise at industry events, conferences, customer meetings, and strategic forums.
Build relationships with industry leaders, partners, and influencers.
Help establish Brakewise as a trusted leader in brake intelligence and vehicle safety technology.
Contribute thought leadership that supports market awareness and category development.