Head of B2B Marketing

Range Group - Job Postings•Toronto, ON

3d•Hybrid

About The Position

Kensington is seeking a Head of B2B Marketing to lead the modernization of its agent channel, transforming it into a scalable and measurable growth engine. This role will oversee B2B marketing programs focused on lead generation, agent segmentation, and identifying opportunities for revenue growth. The Head of B2B Marketing will also be responsible for the CRM and analytics infrastructure required to support the channel's expansion. The position involves close collaboration with the VP of Agent Sales to align marketing strategies with sales objectives and ensure programs drive tangible sales results. The role is based at Kensington's HQ, offering high visibility and direct interaction with senior leadership, including the SVP Marketing, Agent Sales leadership, and the executive team.

Requirements

10+ years in B2B, trade, or channel marketing leadership, with at least 7 years in leadership roles.
Direct experience in field sales enablement, sales operations, or agent and trade marketing programs.
A track record of turning fragmented or manual sales operations into scalable, data-driven systems.
Experience partnering cross-functionally with sales, strategy, and CRM or analytics teams to align channel strategy with growth targets.
Excellence in leading with KPIs and budget accountability: you think like a marketer and report like a finance leader.

Nice To Haves

Experience in luxury, travel, hospitality, or another relationship-driven B2B category is a strong plus.

Responsibilities

Refine Kensington's agent marketing approach to align with the biggest opportunities for revenue growth, using the Agent Portal and evolving L&D offerings for high performers.
Lead webinars, content programming, and sales collateral that drive engagement and keep agents active and informed.
Refine the agent recognition and award approach, giving top performers a clear, motivating path to be recognized.
Collaborate closely with the sales team across the US and Canada, and with the VP, Agent Sales, to align marketing and lead generation priorities and ensure programs drive measurable business results.
Partner with the Strategy team to sharpen agent and trade segmentation and total addressable market, identifying and closing the barriers to growth.
Implement the CRM and analytics resourcing that replaces manual reporting, aligns to the new segmentation model, and frees sales to focus on touches and lead delivery.
Lead and motivate a virtual team across marketing and sales, building alignment and momentum without relying on formal reporting lines.
Bring the same rigor to a matrixed team as you would a direct one: clear priorities, regular touchpoints, and shared accountability for results.