Head of AI & Business Transformation

Rho Nutrition•Miami, FL
•Remote

About The Position

Rho Nutrition is seeking an entrepreneurial AI leader to shape and execute the company’s AI strategy and integrate AI into operations across the business. The role will develop Rho’s AI vision, roadmap, and operating model, and partner with teams across the company to identify and implement high-impact AI opportunities. This is a hands-on role focused on translating evolving AI capabilities into practical business applications and driving them from idea through implementation. The position will lead AI strategy, governance, technology and vendor choices, adoption, and measurement of business impact. It will build AI-powered workflows, agents, automations, and internal tools; help transform Growth and Creative through AI; and lead AI visibility and Generative Engine Optimization (GEO). It will also support applications across customer experience, e-commerce, retention, forecasting, analytics, finance, operations, supply chain, and product innovation. The role will work directly with senior leadership and help build organization-wide AI fluency through training, playbooks, and systems. Success means embedding AI across Rho and achieving measurable improvements in growth, creative velocity, customer experience, productivity, decision-making, operational efficiency, and discovery visibility. Rho describes the role’s purpose as increasing organizational leverage so the company can move faster, make better decisions, and accomplish more without simply adding more people.

Requirements

  • At least 4 years of experience across consumer technology, CPG, DTC, e-commerce, growth, digital transformation, product, analytics, AI, or related fields.
  • Meaningful experience inside or closely supporting a scaled consumer brand; CPG, DTC, or e-commerce experience is strongly preferred.
  • Demonstrated experience implementing AI solutions that produced measurable commercial or operational results.
  • Hands-on fluency with modern AI models, agents, automation platforms, APIs, creative tools, and the evolving AI ecosystem.
  • Strong understanding of DTC and consumer economics, including acquisition, conversion, retention, lifetime value, and profitability.
  • Ability to understand problems across different business functions and translate emerging technology into practical solutions.
  • Strong analytical and quantitative skills, with the ability to turn data into insights and action.
  • Self-starter who can independently take an opportunity from idea through implementation.
  • Strong cross-functional leadership skills, including the ability to drive alignment and accountability without organizational authority.
  • Excellent communication skills and comfort working with founders, senior leadership, technical teams, external partners, and individual contributors.
  • Ability to operate in ambiguity, learn quickly, and adapt as AI capabilities evolve.
  • Deep curiosity and an instinct to question existing processes and identify work that can be automated or improved.

Nice To Haves

  • CPG, DTC, or e-commerce experience.

Responsibilities

  • Own and continuously refine Rho’s AI strategy, including its long-term vision, capability roadmap, prioritization, resourcing, and success metrics.
  • Build and run Rho’s AI operating model, including governance, technology stack, vendor strategy, stakeholder alignment, and company-wide adoption.
  • Partner with leaders across Growth, Creative, E-commerce, CX, Finance, Operations, Retail, Product Development, and Technology to identify high-impact AI opportunities.
  • Drive AI initiatives end-to-end, from identifying use cases and building or selecting solutions through pilots, partner management, rollout, and adoption.
  • Build AI-powered workflows, agents, automations, and internal tools to increase team speed and leverage.
  • Use AI to transform Growth and Creative through analysis, content creation, experimentation, personalization, and performance optimization.
  • Lead Rho’s AI visibility and Generative Engine Optimization (GEO) strategy across AI-driven discovery platforms.
  • Identify AI opportunities across customer experience, e-commerce, retention, forecasting, analytics, finance, operations, supply chain, and product innovation.
  • Develop training, playbooks, and systems to raise AI fluency and enable teams to incorporate AI into everyday work.
  • Measure and report the business and financial impact of AI initiatives.
  • Monitor frontier models, agents, creative platforms, advertising technology, emerging tools, and AI-native consumer companies, and assess their relevance to Rho.
  • Partner directly with senior leadership on high-impact strategic initiatives and important business questions.
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