Head of AI & Business Transformation

Rho Nutrition•Miami, FL

About The Position

Rho Nutrition is seeking an entrepreneurial AI leader to shape and execute its AI strategy and embed AI into business operations. The role will establish the company’s AI vision, roadmap, and operating model, and partner across functions to identify and implement high-impact applications. This is a hands-on leadership position focused on translating evolving AI capabilities into practical business solutions and driving them from idea through implementation. The Head of AI & Business Transformation will build AI-powered workflows, agents, automations, and internal tools; advance AI use in growth and creative work; lead AI visibility and Generative Engine Optimization (GEO); and identify opportunities across customer experience, e-commerce, retention, forecasting, analytics, finance, operations, supply chain, and product innovation. The role will also build organizational AI fluency, measure business impact, monitor the evolving AI landscape, and partner with senior leadership on strategic initiatives. Within the first year, success means AI is embedded across Rho and contributes to measurable improvements in growth, creative velocity, customer experience, productivity, decision-making, operational efficiency, and visibility across AI-driven discovery. The role is focused on increasing organizational leverage so Rho can move faster and accomplish more without simply adding more people.

Requirements

At least 4 years of experience across consumer technology, CPG, DTC, e-commerce, growth, digital transformation, product, analytics, AI, or related fields.
Meaningful experience inside or closely supporting a scaled consumer brand.
Demonstrated experience implementing AI solutions that produced measurable commercial or operational results.
Hands-on fluency with modern AI models, agents, automation platforms, APIs, creative tools, and the evolving AI ecosystem.
Strong understanding of DTC and consumer economics, including acquisition, conversion, retention, LTV, and profitability.
Ability to understand problems across different business functions and translate emerging technology into practical solutions.
Strong analytical and quantitative skills, including the ability to turn data into insights and action.
Ability to independently take an opportunity from idea through implementation.
Cross-functional leadership skills, including the ability to drive alignment and accountability without relying on organizational authority.
Excellent communication skills and comfort working with founders, senior leadership, technical teams, external partners, and individual contributors.
Ability to operate in ambiguity, learn quickly, and adapt as AI capabilities evolve.
Deep curiosity and an instinct to question existing processes and identify manual work that could be improved.

Nice To Haves

Experience in CPG, DTC, or e-commerce is strongly preferred.

Responsibilities

Own and continuously refine Rho’s AI strategy, including its long-term vision, capability roadmap, prioritization, resourcing, and success metrics.
Build and run Rho’s AI operating model, including governance, technology stack, vendor strategy, stakeholder alignment, and company-wide adoption.
Partner with leaders across Growth, Creative, E-commerce, CX, Finance, Operations, Retail, Product Development, and Technology to identify high-impact AI opportunities.
Drive AI initiatives end-to-end, from identifying use cases and building or selecting solutions to leading pilots, managing partners, and ensuring rollout and adoption.
Build AI-powered workflows, agents, automations, and internal tools to increase team speed and leverage.
Transform the Growth and Creative engine using AI-powered analysis, content creation, experimentation, personalization, and performance optimization.
Lead Rho’s AI visibility and Generative Engine Optimization (GEO) strategy to improve discovery and recommendations across AI and search platforms.
Identify opportunities to apply AI across CX, e-commerce, retention, forecasting, analytics, finance, operations, supply chain, and product innovation.
Develop training, playbooks, and systems to raise AI fluency and enable employees to incorporate AI into everyday work.
Measure and report the business and financial impact of AI initiatives.
Monitor frontier models, agents, creative platforms, advertising technology, emerging tools, and AI-native consumer companies, identifying what is relevant to Rho.
Partner directly with senior leadership on high-impact strategic initiatives and important business questions.