Head of Agency Partnerships
About The Position
Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity. Vidmob is seeking a strategic, entrepreneurial, and results-driven Head of Agency Partnerships. In this role, you will own and lead the strategic direction and go-to-market efforts within Vidmob’s existing agency partners, as well as attract and activate new partners to drive measurable revenue growth. You will build complex integration paths that enable self-serve usage of Vidmob by agency teams while developing repeatable partnership playbooks that can scale across our ecosystem in support of improving client media effectiveness . You are an expert in agency dynamics with a proven track record of influencing partner behavior to deliver business outcomes. You have strong product instincts and excel at working cross-functionally to manage and grow a partner ecosystem that directly contributes to company revenue targets.
Requirements
- Minimum of 10 years of experience in partnership development, channel management, or business development within the advertising industry, with proven ability to drive revenue through agency partnerships
- Demonstrated experience navigating complex contract negotiations and partnership agreements, including the ability to work cross-functionally with legal and finance teams to structure deals that balance partner needs with business objectives
- Familiarity with technical integration models (API, MCP etc) with an understanding of how agencies evaluate build vs. buy decisions—enabling credible conversations with both technical and strategic stakeholders at partner organizations
- Strong ability to influence partner behavior and secure commitments that drive business results—not just maintain relationships, but activate partners to take specific commercial actions
- A deep understanding of the challenges and opportunities in bridging the gap between media and creative teams
- Proven track record of building successful agency partnerships that deliver measurable revenue growth
- Strong interpersonal and communication skills, as well as the ability to engage with C-suite executives at partner agencies to negotiate terms and close strategic deals
- Analytical mindset with experience establishing partnership metrics, tracking performance against revenue targets, and using data to drive accountability and optimization
Responsibilities
- Develop and implement a comprehensive agency partnership strategy that directly drives pipeline and revenue growth and aligns with company business objectives, with specific focus on bridging the gap between media and creative teams.
- Act as the connective tissue for all things agency strategy and execution: Bridge the gap between leadership, sales, and cross-functional teams to ensure a unified internal voice and a seamless transition from high-level vision to daily operational success.
- Partner closely with business development sellers to develop and execute account-base plans, growth strategies, creating coordinated approaches that maximize revenue opportunities across holding company networks
- Identify, cultivate and maintain relationships across multiple layers within a HoldCo, including:
- Senior HoldCo leaders across the industry; represent Vidmob at industry events and conferences to build awareness and attract new partners.
- Key agency partners with clear accountability for influencing partner adoption, utilization, and commercial outcomes that impact Vidmob’s bottom line
- Help agencies develop integrated solutions that bring together media and creative services, demonstrating measurable improvements in effectiveness and ROI that justify continued and expanded investment
- Drive concrete business actions from agency partners: secure committed revenue targets, increase product adoption rates, expand client footprint, and ensure partners actively promote and integrate Vidmob solutions into their service offerings
- Provide strategic leadership and support to agency partners, tracking engagement metrics and ensuring partnerships translate to quantifiable business results to ensure their success in integrating and promoting VidMob solutions to their clients.
- Collaborate with the sales and marketing teams, as well as executive leadership, to develop and execute joint go-to-market strategies with agency partners
- Work closely with internal stakeholders to ensure partnership programs support our product roadmap while meeting partner needs in ways that accelerate revenue
- Define, track and optimize partnership KPIs, and use these insights to optimize the partnerships program
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
